5 tips to acing your Content360 submissions

Awards have long been part of the marketing industry’s ecosystem, offering brands and agencies a way to benchmark their work against peers while recognising effectiveness and innovation. In an increasingly competitive landscape, they also serve as a reflection of how marketing practices continue to evolve — particularly in areas such as content, where audience expectations and platforms are constantly shifting.

For brands, entering awards goes beyond recognition. The submission process itself encourages teams to revisit campaign objectives, clarify strategy, and evaluate results in a structured way. This often provides valuable insight into what worked, what resonated with audiences, and how future campaigns can be strengthened.

As content marketing continues to play a central role in how brands engage audiences, Awards programmes such as the inaugural Content360 Awards aims to spotlight work that demonstrates strong storytelling, strategic thinking, and measurable outcomes. For marketers preparing submissions, clarity and focus remain key.

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Here are five tips to consider when crafting your entries:

1. Lead with audience insight & challenge

Clearly outline the business problem and the specific audience need your campaign addressed. Explain why a content-led approach was the right solution, and highlight the research, social listening, or data that informed your core insight. This sets a strong foundation for your submission.

2. Showcase a compelling content strategy

Present your core idea and narrative in detail. Explain your choice of content formats — whether video, podcast, article, or experiential — and how they delivered value beyond a marketing message. Highlight originality and what made the campaign distinctive in a crowded landscape.

3. Map out distribution & engagement

Judges want to see strategy in action. Detail how your content reached the right audience through chosen platforms, channels, or creator partnerships. Demonstrate how it fostered interaction, participation, or community engagement, not just passive consumption.

4. Demonstrate measurable impact

Show the “so what” behind your campaign. Include audience metrics like engagement, time spent, or subscriber growth, alongside business outcomes such as brand lift, leads, conversions, or sales. Linking results to your initial challenge demonstrates real-world effectiveness.

5. Keep submissions clear and structured

Clarity is essential. Follow word limits for each criterion and organise your entry so each section is easy to follow. A concise, well-structured submission allows judges to quickly assess your insight, strategy, execution, and results.

As content marketing continues to shape modern marketing strategies, recognising excellence in this space has become increasingly important. The Content360 Awards seeks to celebrate brands and agencies that are pushing boundaries in content creation and delivering meaningful impact through storytelling. To find out more about the Content360 Awards and submission details, click here.

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