Which CNY 2026 films are winning hearts in SG?

The Year of the Fire Horse saw brands flex their creative muscles with striking ang baos ('red packets') and head-turning mahjong sets. Some also brought celebrations directly to consumers. Frozen yogurt brand Yo-Chi, for instance, launched its first collaboration with homegrown label Tiap Tiap, introducing Peranakan-inspired flavours, while CapitaLand Malls transformed its spaces into photo-ready destinations with Mofusand installations, complete with illuminated lanterns.

Yet amid the many new ways brands sought to spark festive cheer, one tradition has remained constant: films.

To mark Chinese New Year (CNY), MARKETING-INTERACTIVE spotlights a selection of films — spanning music videos, short films and more — that have captured hearts and screens this festive season.

Don't miss: Gen Z perspectives: Our favourite CNY campaigns and huat’s the deal with mahjong sets 

1. Australian Pork 

In a bid to challenge traditional ideas of prosperity at the reunion table, Australian Pork is shifting the focus from abundance to trust, quality and peace of mind this Chinese New Year. The meat brand unveiled a series of videos featuring MasterChef Singapore judge and author Audra Morrice, who makes surprise visits to three local food creators.

The videos capture unscripted moments as they prepare festive dishes using Australian pork, highlighting how quality ingredients translate into everyday cooking, from simple stir-fries to reunion centrepieces.

2. Coca-Cola 

Coca-Cola is ringing in CNY with a new cross-border anthem, featuring Malaysia’s pop-rap trio 3P and Singaporean singer Mayiduo. The anthem forms the centerpiece of the brand’s “Grab a coke and huat together this new year” campaign, combining music, experiential activations, collectible packaging, and digital engagement to deliver a multi-dimensional festive experience.

The anthem, titled "可口可樂，共創好年" ('Coca-Cola, creating a great year together') blends festive instrumentation with contemporary pop and rap elements, while the video sees the artists getting into the festive mood after receiving a can of Coke from a grandmother. The artists are also seen having reunion dinner with friends and grandparents, dancing and writing auspicious banners. 

3. Eu Yan Sang 

Eu Yan Sang Singapore's CNY film “心意相承” ('Heart to heart'), positions festive gifting as a continuation of heartfelt intention across generations. Fronted by actress, director and entrepreneur Jeanette Aw, the campaign centres on the idea that Chinese New Year gifting goes beyond physical exchanges, serving instead as a cultural language that conveys gratitude, respect and blessings.

The campaign’s television commercial follows Aw through a series of contemporary gifting moments in different roles, as a mentor, a friend and a daughter, as she selects Eu Yan Sang hampers and gift sets for people close to her. Each vignette reflects a distinct relationship, anchored by the idea that a gift represents the giver’s intent rather than just its contents.

4. FairPrice Group 

FairPrice Group is turning its attention to the small, familiar moments that make Chinese New Year meaningful in its 2026 festive campaign. Titled “Every celebration made a little better”, the campaign builds on the retailer’s brand platform, “Every day, made a little better”, and draws on the Mandarin phrase “小心意大欢喜” ('little kindness brings great delight') which reflects how small acts can lead to great joy.

The Mandarin-first campaign features three 30-second films directed by Tariq Mansor and produced by Cutscene. Each film portrays everyday moments rather than grand gestures, recognising the effort families make every day to juggle professional duties and family time. Rather than dramatise festive stress, the campaign places viewers directly inside these moments, showing laughter, sharing and celebration. 

5. Geneco 

Geneco has kicked off CNY 2026 with a music video that flips family roles on their head, placing children front and centre of its festive sustainability push. Titled "幸福园" ("happy garden"), the video features children stepping into the roles of parents, offering a playful take on family life while reinforcing Geneco’s message that children represent the truest form of prosperity. Anchored in themes of reunion, love and harmony, the video aims to spotlight how nurturing the next generation is key to building a greener future.

The song and music video was created in collaboration with local YouTube creators 怪咖Outcasts, as part of Geneco's latest "#WhereProsperityBlooms" campaign.

6. Gov.sg 

The Ministry of Digital Development and Information's (MDDI) festive CNY film "Burst of luck" follows a family navigating their family dinner when an unexpected mishap throws the evening into chaos. The incident forces the family members to work together, reminding that the best gift they can give their loved ones this festive season, is being truly present. 

"Burst of luck" kicks off gov.sg's 2026 festive film series celebrating CNY, Hari Raya Puasa and Deepavali. Each festive video is set to explore how families celebrate important moments and traditions as they spend the festival with each other. 

7. Singapore Kindness Movement 

The Singapore Kindness Movement (SKM) is celebrating the importance of community with the release of its latest short film, Pineapple Tarts, the third instalment in its “Multicultural Mosaics” series.  Pineapple Tarts centres on Chinese New Year and follows four neighbours as they engage in a friendly pineapple tart-making competition. Amid playful banter and spirited rivalry, the film showcases how festive traditions can transcend ethnic boundaries, highlighting universal themes of kindness, reunion, and harmony that resonate across Singapore’s diverse communities.

By portraying characters from different backgrounds discovering personal meaning in traditions beyond their own, SKM aims to shift perceptions from “Yours” and “Mine” to “Ours”, encouraging viewers to celebrate cultural diversity actively.

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