Warner Bros. Discovery appoints new media agency

Warner Bros. Discovery has appointed Omnicom Media Group's Hearts & Science as its media agency for Warner Bros. Discovery's theatrical and streaming divisions across several Asia Pacific markets. 

Beginning first quarter of 2025, Hearts & Science will be tasked to manage integrated planning and media strategy across theatrical and streaming campaigns in Singapore, New Zealand, Taiwan, Malaysia and the Philippines. Additionally, the agency will also manage the streaming account in Thailand, Hong Kong and Indonesia. 

The win follows the agency's successful management of the Max launch across seven markets in November 2024, showcasing the agency's ability to deliver large-scale, multi-market campaigns with precision and creativity.

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Additionally, the agency was chosen for its data-driven approach, combined with its deep understanding of local market dynamics. This positions the agency as a trusted partner to deliver innovative solutions tailored to Warner Bros. Discovery’s goals in the ever-evolving entertainment landscape.

“We were impressed by Hearts & Science’s strategic thinking, regional cohesion, and ability to adapt to the unique nuances of each market. Their demonstrated success with the Max launch and their collaborative approach during the pitch process gave us confidence that they are the right partner to bring our vision to life. We’re looking forward to an exciting and productive partnership," said Julie Glenn, head of theatrical marketing, APAC at Warner Bros. Discovery. 

“The pitch process was an inspiring and collaborative journey, and we thoroughly enjoyed the opportunity to engage with Warner Bros. Discovery’s vision for the future of entertainment. Winning this business is a proud moment for our team, as it reflects our ability to combine regional integration with local nuance," said Rochelle Chhaya, CEO, Hearts & Science APAC. 

"We are eager to build on this foundation, fostering a partnership that delivers impactful storytelling, strategic media planning, and measurable success. Together, we’ll redefine entertainment marketing in the region," she added. 

This business win is not the only thing new happening within the agency. Earlier in January, Chhaya was appointed the agency's CEO effective immediately. She reports to Tony Harradine, OMG APAC CEO.

As the network’s first APAC CEO, Chhaya, who has been with OMG for over 14 years and most recently served as CEO of OMG Thailand, will oversee the continued expansion of Hearts & Science in APAC, building on the momentum the brand has established in the region since launching in Australia and New Zealand in 2019. 

As one of her first duties as APAC CEO, Chhaya will oversee the launch of Hearts & Science’s operations in Malaysia and Taiwan, scheduled for Q1 2025. Meanwhile, she will continue to oversee operations in Thailand, together with OMG's Thailand COO Jinnarat Sampuntharat and the executive management team until her successor is named.

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