Volkswagen Singapore picks agency to lead creative, social and SEO

Volkswagen Singapore has appointed GrowthOps Asia as its lead creative, social media, and SEO agency. 

The agency will support Volkswagen Singapore’s always-on brand presence and upcoming vehicle launches, with a focus on growing both owned and earned demand in one of Asia’s most competitive automotive markets. According to the agency, Singapore’s auto scene has seen rising competition from established European marques and a wave of Chinese manufacturers, intensifying the need for brand distinctiveness and relevance.

The win reinforces GrowthOps’ Singapore footprint, where it continues to expand integrated teams across creative, media, and performance disciplines. The agency has built a track record with global and regional brands in mobility, financial services, and consumer categories, delivering marketing solutions tailored for complex, competitive markets.

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“We were looking for a partner who could balance brand-building with performance, and who truly understood how modern consumers discover, evaluate, and engage with automotive brands,” said John Gaw, sales director, VW & LCV, Volkswagen Group Singapore.

He added, “GrowthOps demonstrated a strong grasp of our challenges, a clear creative point of view, and the ability to connect strategy, content, and demand in a meaningful way.”

In tandem, Chris Greenough, regional head of creative services at GrowthOps Asia said, “Volkswagen has always stood for accessible innovation and driving enjoyment. What excited us about this pitch was the opportunity to help bring that fun spirit back, but in a way that is contemporary and relevant to Singaporeans.”

Shaad Hamid, general manager of GrowthOps Singapore, described the Singapore automotive market as one of the most demanding in the region, both commercially and creatively. He added that Volkswagen’s ambitions align closely with GrowthOps’ integrated approach, which combines brand, performance, and technology to drive tangible business outcomes, and expressed enthusiasm about partnering with Volkswagen on the next phase of its growth.

The appointment comes amid a busy period for European automotive brands in Singapore. In November 2025, Audi Singapore named Joy Communications as its official creative agency following a competitive pitch in July 2025.

The two-year partnership, with an option to extend for another two, covers brand strategy, advertising, on-ground activations, digital, customer experience, and social media engagement. Joy Communications also works alongside Play Digital, which manages Audi’s brand portal and digital portfolio, illustrating how major European marques are investing in integrated agency partnerships to strengthen their local presence.

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