GQ to make SG debut this June, under Condé Nast license

GQ is expanding its global footprint with the launch of a Singapore edition this fall, published under license from Condé Nast in partnership with Paradigm Media. 

Founded by industry veteran Jumius Wong, Paradigm Media brings more than 20 years of editorial and publishing experience to the title. The new edition aims to offer a nuanced, forward-looking take on contemporary masculinity tailored to the Singaporean reader.

Since its founding in New York in 1957, GQ has grown into a global authority on men’s fashion, culture and luxury, known for its sharp journalism and headline-making covers featuring figures across style, sport and entertainment. Its flagship “Men of the year” event has become a cultural fixture across its markets.

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With the Singapore launch, the brand expands its presence to more than 20 markets worldwide, joining editions in the US, UK, Japan, Korea, Italy, the Middle East and China.

GQ Singapore will debut digitally in June, followed by a print edition in September, publishing eight issues a year. The title will lean into social-first storytelling, original video and premium photography as it builds its audience.

“Singapore is one of the most dynamic cities in Southeast Asia, with a rich cultural and artistic heritage and a growing role as a regional hub for world-class events. This launch will strengthen GQ’s presence in the region while contributing a distinct local point of view to the global network," said Desiree Au, publisher of GQ Singapore. 

In tandem, Christiane Mack, chief content operations officer at Condé Nast said "GQ has always thrived in markets where culture, curiosity and influence intersect. GQ Singapore’s platform will connect a uniquely sophisticated audience to the established editorial excellence of this global title." 

The move marks another step in Condé Nast’s ongoing strategy to expand its portfolio through licensed partnerships in key growth markets across Asia.

In 2020, Condé Nast relaunched Vogue Singapore, two decades after shuttering the short-lived Southeast Asian edition in the 1990s. At the time, the publisher positioned the move as a response to Singapore’s growing influence as a regional fashion hub, noting the rise of local design talent and the strength of its luxury fashion market, valued at US$940 million. The relaunch marked Vogue’s 27th international edition and only its second in Southeast Asia.

In 2023, the magazine celebrated its third anniversary with an audio edition. The edition was integrated with a proprietary chip technology produced in collaboration with Spatial Labs, allowing it to speak to readers. Readers could tap the NFC-enabled Continuity Chip with their smartphones to unlock an exclusive soundscape experience hosted on Vogue Singapore’s website.

Photo courtesy of GQ, Facebook. 

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