VivoCity turns into a giant toy box for Disney and Pixar’s 'Toy Story 5'

VivoCity is going to infinity and beyond this June with a month-long activation inspired by Disney and Pixar’s Toy Story 5, turning the mall into a giant toy box packed with oversized installations, carnival games and shopper rewards.

Running from 29 May to 28 June, the campaign comes ahead of the film’s cinema release on 18 June and is designed to immerse visitors in the world of Woody, Buzz Lightyear and friends.

At the heart of the activation is the outdoor plaza, which will be transformed into a larger-than-life play destination modelled after Bonnie’s bedroom. The space will feature two key zones: the 'Toy box adventures zone', where shoppers can explore oversized photo-worthy installations, and a Toy Story-themed carnival zone complete with game booths, mini express train rides, pedal karts and prize grabber machines.

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Beyond the outdoor plaza, the activation extends across the mall with character-themed photo spots, themed photo booths and a stamp quest that encourages visitors to collect stamps from four stations around VivoCity. The first 100 shoppers each day who complete the quest can redeem a complimentary sticker set.

Fans can also shop exclusive merchandise at a Toy Story-themed retail pop-up at East Court and across participating stores including ActionCity, Cotton On Kids, luckin coffee, MINISO, MONTIGO, Toys“R”Us and UNIQLO.

Products range from collectible figurines and apparel to drinkware and accessories inspired by the franchise.

To drive spending, VivoCity is offering a series of shopper rewards. Customers who spend at least SG$250 in up to two same-day receipts can redeem a Toy Story-themed thermal lunch box and carrier, while Kids Club members who spend SG$150 in a single receipt can redeem a pair of Toy Story 5 movie tickets.

New Kids Club members can also enjoy a complimentary weekday pedal kart ride, while new VivoRewards members will receive a SG$5 eVoucher upon their first qualifying spend.

The activation is part of VivoCity’s 20th anniversary celebrations, which also include the return of its “Flash 20” deals and a new scratch and win feature on the VivoRewards app, offering shoppers the chance to win from a prize pool worth more than SG$450,000.

VivoCity is not the only brand tapping into the buzz around Disney and Pixar’s Toy Story 5.

In celebration of World Milk Day, F&N Magnolia has partnered with the franchise to launch limited-edition milk packaging and collectible glass tumblers featuring characters such as Woody, Buzz Lightyear, Jessie and the Aliens. Available from 18 May, the promotion spans specially designed fresh milk cartons and redemption mechanics across participating supermarkets, hypermarkets and convenience stores.

Timed to coincide with both World Milk Day and the film’s release, the campaign leans into the multigenerational appeal of Toy Story and positions the brand within everyday family rituals. It follows a teaser-led social media rollout, with the brand using Instagram to build anticipation ahead of the launch.

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