Ever wonder what Dua Lipa’s multiverse would feel like?

Nespresso has launched its latest global campaign film, “Step into Nespresso’s new Vertuo world". Fronted by its newest global brand ambassador British pop-star Dua Lipa, the campaign positions coffee as a gateway to immersive, experience-led moments.

The campaign centres on the idea that every cup of coffee opens a different world, brought to life through cinematic visuals that shift across settings inspired by culture, creativity and everyday rituals. It continues Nespresso’s long-running brand narrative around coffee as more than a product, but a sensory experience tied to mood, identity and lifestyle.

At the heart of the film, Lipa takes viewers through a series of coffee-led moments across locations, from a morning Melozio mug in New York to an afternoon iced Double Espresso Chiaro by the pool, and later a French lavender and vanilla decaf moment. The narrative leans into spontaneity and curiosity, anchored by the recurring idea that each coffee choice unlocks a different world of experience.

Don't miss: Nespresso SG marketing head steps down after seven years 

The campaign also plays on Nespresso’s heritage, with Lipa referencing George Clooney’s iconic “What else?” line, reinterpreting it as a prompt for exploration rather than routine. Clooney also makes a brief appearance in a nod to the brand’s long-standing ambassador legacy.

Alongside the film, Nespresso has introduced a refreshed creative direction developed with newly appointed agency Leo Constellation. The refreshed direction features updated visual codes and a bespoke typeface aimed at balancing structure with spontaneity.

The brand said the direction reflects a broader shift towards a more expressive identity for coffee drinkers who see their ritual as an extension of personal lifestyle, while maintaining its positioning around quality and global coffee culture.

The launch also coincides with Nespresso’s summer 2026 collection, which includes new limited-edition coffees and iced recipes such as 'Yuzu vanilla over ice', alongside accessories including the Travel iced tumbler in bubblegum.

Nespresso said the seasonal range is designed to reflect “laid-back summer energy” and a continued focus on iced coffee innovation, with at-home recipes positioned as part of the broader experiential push.

The coffee brand first appointed Lipa as its global brand ambassador in March this year, joining longtime ambassador Clooney. The partnership marked what Nespresso described as a “striking new chapter” for the brand.

At the time, Nespresso said Lipa’s qualities mirrored the brand’s own focus on curiosity, experimentation and cultural relevance. Known for her music, fashion influence and global appeal, the singer was positioned as a natural fit for a campaign centered on exploration and elevated coffee experiences. The appointment also reflected Nespresso’s broader push to connect with a younger generation of consumers through lifestyle, creativity and culture-led storytelling.

“We're excited to welcome Dua Lipa to the Nespresso family. She’s a true explorer, always curious, always trying something new, and that energy fits beautifully with the direction we’re taking as a brand,” said Leonardo Aizpuru, chief marketing officer at Nespresso. Lipa similarly described the partnership as an “easy decision”, adding that she had “grown up with Nespresso” and admired how the brand continued to evolve through new flavours and experiences.

Related articles:  
How Nespresso is making craft coffee a one‑touch brew  
Nespresso elevates brand heritage via SKYE culinary activation  
Samsung denies using Dua Lipa’s image on TV packaging amid US$15m lawsuit