Visual storytelling for love: Capturing heartfelt moments with ‘Love in the city’ by Sino Group

This Valentine's Day, Hong Kong's skyline was transformed by Sino Group's enchanting “Love in the city” campaign. The 4,000-square-metre Sino LuminArt Façades at Tsim Sha Tsui Centre and Empire Centre became a canvas for love, displaying heartfelt messages and cherished photos from couples across the city. 

Imagine walking hand-in-hand with your loved one, the night illuminated by massive Valentine’s notes capturing shared moments. For the first time, more than 130 parties showcased their photos amid the radiant nightscape, sharing their love stories with the entire city. It was a unique opportunity to celebrate love in a grand, public way. 

On Valentine’s Day, the Sino LuminArt Façades showcased minute-long romantic proclamations, delighting onlookers. This year’s campaign introduced a new feature: the ability to display photographs alongside messages, making each proclamation truly personal. Couples added cute nicknames, amplifying the sentiment of their declarations. The campaign embraced love in all its forms, not just romantic relationships; it also celebrated the bonds among friends and family, with parents expressing their love for their children and fans showing admiration for their idols. 

Notably, this marked the fourth year of participation for a couple, with some celebrating wedding anniversaries and parents-to-be joyfully anticipating the arrival of newborns. A highlight of the event was a surprise marriage proposal, showcasing the depth of emotions involved. Themes such as “Pride in Our Eyes” and “Would You Be Mine?” invited participants to express their feelings towards loved ones, reinforcing the message that love extends far beyond romance. 

The “Love in the city” campaign successfully showcased Sino Group’s dedication to creating memorable experiences. By blending shopping with heartfelt expressions of love, the initiative highlighted the importance of community, connection, and creativity, inviting everyone to join the festivities. Whether declaring love for a partner, celebrating friendship, or expressing affection for family members, the campaign provided an ideal platform for public sentiment sharing, fostering a sense of togetherness and creating lasting memories in the heart of Hong Kong. 

This article is sponsored by Sino Group.