Uni-President extends China media mandate with Initiative China

Uni-President, the global food and beverage conglomerate, has renewed its partnership with Omnicom Media agency Initiative for the China market.

Under the extended agreement, Initiative China will continue to handle media planning and buying across Uni-President’s portfolio in the region. The client has reappointed the agency without a pitch, MARKETING-INTERACTIVE understands.

The account is valued at over US$50 million in billings, according to COMvergence.

Founded in 1967 and headquartered in Taiwan, Uni-President has built a diversified portfolio spanning instant noodles, beverages, dairy products, baked goods and other packaged foods.

In mainland China, it is best known for its ready-to-drink tea, juice and dairy beverages, as well as its instant noodle brands, distributed via extensive retail and eCommerce networks.

Don't miss: Glenfiddich appoints WPP to lead integrated media business in China

Uni-President China recently reported that its net profit rose 10.9% to 2.05 billion yuan (HK$2.32 billion), according to a filing published on Wednesday. The company declared a final dividend of 47.47 cents per share.

Revenue climbed 4.6% to 31.71 billion yuan, while EBITDA increased 6.6% to 3.86 billion yuan. Revenue from its food business grew 5% to 10.49 billion yuan, accounting for 33.1% of the group’s total revenue. 

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

Related articles:
Glenfiddich appoints WPP to lead integrated media business in China
Yili Group extends partnership with OMD China
Dyson concludes global media pitch