UM appoints Jessica Lauria as Sydney managing director

UM has appointed former brand-side executive Jessica Lauria as managing director of its Sydney operations, as the media agency bolsters its leadership team.

Lauria joins UM with more than 25 years of experience spanning agency and client-side marketing roles, most recently serving as CMO of OoMee.

Prior to OoMee, Lauria held senior marketing roles at Gopuff, S’well, Hint and Chobani, leading brand strategy, innovation, media and growth initiatives across multiple international markets.

She began her career in advertising, holding agency roles at BBDO, Berlin Cameron and Anomaly, where she worked across brands including Coca-Cola, Sephora and Procter & Gamble.

UM Australia CEO Stevie Douglas-Neal said the appointment was a deliberate move to bring a fresh perspective into the business.

“Rather than following the traditional path, we prioritised finding a leader who not only deeply understands the real impact agency output has on marketers but brings a fresh perspective to UM,” Douglas-Neal said.

“With extensive client-side experience and international kudos, Jess brings first-hand insight into the pressures marketers are navigating in 2026, and the role UM can play as true business partners.”

Lauria said the media industry was entering one of its most dynamic periods.

“I've always believed media is one of the most powerful levers a business has, not just for reach, but for brand-building, culture-shaping and creating impact at scale,” she said.

“Right now, we're in one of the most dynamic moments the industry has ever seen.”

Lauria will officially commence in the role on 18 May.