UGG concludes media pitch in China

UGG, the boot brand under Deckers Brands, has handed its media business for China to Zenith China.

The appointment will last for one year, with an option to extend for another year.

In an official statement seen by MARKETING-INTERACTIVE, Publicis Groupe spokesperson said Zenith China has participated in the Deckers Group pitch for both Hoka and UGG and has won the bigger mandate for UGG for media planning and media buy.

Back in August, UGG launched the next chapter of “Feels like UGG” campaign, which explores how the power of individual expression can create inspiration, community, and a sense of global connection.

Shot in Seoul, South Korea, this idea comes to life by capturing a group of dynamic creatives who evoke the ethos of confidence, community, and innovation the UGG brand is known for.

Directed by We Are From L.A., photographed by Samuel Bradley and created in partnership with AKQA, the campaign shows the cast on an energy-filled journey throughout the streets of Seoul, a global centre that celebrates modern creativity, while dressed in the new UGG Autumn/Winter 2024 collection.

The campaign opens with everyone having a solitary moment in time until their paths cross and their confidence catches each other’s eye.

This connection takes the cast from creating solo memories to connecting and celebrating each other’s self-expressions including Leah Dou and Young Mazino playing music in a record store, Karabo Poppy Moletsane creating one-of-a-kind works of art, Phil Oh photographing Alex Consani & Precious Lee in an impromptu photoshoot and NewJeans’ HANNI expressing herself through a song.

Related articles:

HOKA ONE ONE concludes media pitch for China
Pernod Ricard concludes media pitch in China
Hang Seng Bank concludes media pitch for HK