Tyson Yoshi launches new lifestyle platform 'HOUSEofVILLAIN'

Hong Kong independent artist Tyson Yoshi has officially launched an exclusive lifestyle platform “HOUSE of VILLAIN”, reimagining how artists engage with their fans.

Combining music, fashion, fitness, and lifestyle, the platform embodies Yoshi's core philosophy of individuality and self‑expression — what he calls his “My new world order” for loyal fans, affectionately known as his Villains.

In a dramatic reveal, Yoshi appeared as his signature “hacker persona,” taking over the giant LED screen and clock tower in Times Square Causeway Bay. The Bridge Agency is appointed to manage the communications and PR of the initiative.

As part of the initiative, Yoshi also made a surprise in‑person appearance, greeting fans at the “altar” area and inviting everyone to scan the on‑screen QR code to secure one of the 666 limited founding membership slots.

Explaining the concept behind the new platform, Yoshi said his team realised that many fans often face challenges when purchasing concert tickets or joining events. 

"We wanted to build a platform that truly belongs to them — one that provides smoother and fairer access, with exclusive perks such as internal ticketing and special benefits, while actively tackling ticket scalping to protect our fans’ interests."

“The first phase offers exclusive privileges to the initial 666 members who join HOUSE of VILLAIN through the official website — including internal purchase of tickets to THE VILLAIN LIVE IN MACAO, and invitations to attend the premiere of my new song MV," he said. 

Yoshi also hopes to integrate his personal lifestyle philosophy into his fans’ everyday lives. "HOUSE of VILLAIN is not only about music — it’s a space where Villains can experience my world through music, fashion, and fitness, and enjoy daily benefits as part of our shared community."

Upon subscription, members can enjoy an array of exclusive benefits, including internal order concert ticket purchases; invitations to the new MV premiere in December; early access to upcoming Yoshi projects and experiences. 

Each of the 666 founding Villains will receive a limited‑edition welcome pack, representing their identity and commitment to the HOUSE of VILLAIN movement.

The welcome pack includes a custom RFID‑enabled membership card providing access to future missions, events, and reward systems; as well as a specially designed torch that projects the HOUSE of VILLAIN logo — symbolising each Villain’s light in the darkness.

MARKETING-INTERACTIVE has reached out to The Bridge Agency for more information. 

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