The Trade Desk names Helen Lee as head of agencies for APAC

The Trade Desk has appointed Helen Lee (pictured) as its new head of agencies for APAC.

In her new role, Lee will partner with the region's largest agency groups to co-create solutions, drive growth for the Open Web, and build a culture of shared success across markets, according to a LinkedIn post.

Lee most recently led agency partnership and development at LinkedIn Singapore, a position she held for the past three years. During her time at the company, she was responsible for building and executing strategic partnership programmes with the 'Big Six' holding companies and key independent agencies across the region.

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She spearheaded initiatives spanning marketing strategy, product enablement, talent development, thought leadership and commercial collaboration, and her contributions were recognised with accolades including the global agency team’s “Change maker” award.

Prior to LinkedIn, Lee was SVP of monetisation strategy and ad product marketing at Singapore Press Holdings, where she led go-to-market strategy for media products and omni-channel platforms. She has also held senior agency leadership positions including managing director of Zenith and associate director of Starcom.

“Every new role is a fresh chance to learn, grow, and create impact. I am ready for this one,” Lee wrote in her post.

MARKETING-INTERACTIVE has reached out for more information.

Alongside Lee’s appointment, The Trade Desk has also strengthened its leadership in Greater China and Korea with the naming of Stella Leung as senior vice president for the region.

In this role, Leung will lead the company’s business and growth strategy across these key markets and will report directly to Jed Dederick, chief revenue officer of The Trade Desk. She oversees the Korea market and all three key markets in Greater China including Mainland China, Hong Kong, and Taiwan.

Leung brings over 23 years of leadership experience in advertising and technology sectors across the Asia Pacific region. Most recently, she served as director of agency at Google for the Greater China region, where she was responsible for driving business growth and achieving revenue targets.

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