The North Face offers immersive shopping experience with new HK store

The North Face has launched a new urban exploration concept store at Pacific Place in Hong Kong. Inspired by The North Face's iconic two-metre Dome Tent, the new store integrates the brand's classic outdoor elements into the fast-paced rhythm of urban life.

It creates a unique space that combines outdoor exploration and futuristic aesthetics, comprehensively upgrading both the design concept and store visual merchandising to offer urban explorers a brand-new shopping experience. 

The newly designed urban exploration concept store encourages explorers to uncover hidden gems in the city while creating a space that connects emotionally. It brings together the urban exploration, outdoor, and summit series, offering a one-stop retail experience. 

The new store features a minimalist gray and white color palette, with soft lighting designed to simulate natural light, creating a comfortable atmosphere and an immersive shopping environment.  

Tent-like barriers are erected along the interior walls, with tent poles running through the entire display space. An outdoor-style shoe wall showcases the latest items, to evoke explorers' yearning for urban adventure. The store also features a sofa chair inspired by The North Face’s iconic duffel bag, providing a space for fashion-forward city explorers to unwind while comfortably browsing the latest items. 

The urban exploration series will continue empowering explorers to traverse the city in functional and fashionable outfits and embark on a free-spirited "Never stop exploring" journey through its stylish designs.  

The latest North Face urban exploration campaign is also launching at the Pacific Place bus station, accompanying explorers through every step of their journey.  

To celebrate the opening of the concept store, customers who visit the new store at Shop 120B on Level 1 Pacific Place and spend HK$2,300 or more will receive a special edition phone lanyard. New members who register or follow the official @thenorthface_ue Instagram will also receive a free gift, available while supplies last. 

With the opening of the new store, the North Face urban exploration continues its theme of "Urban evolution," drawing inspiration from the urban whirlwind while integrating functionality and fashion into its new product line.  

The May collection extends functional technology to the city's borders, allowing explorers to unleash their unlimited potential, including the W convertible long wind vest. Paired with the "W FABRIC MIX SS TEE" and "W FABRIC MIX POCKET SHORTS", it can be casually layered to create a light and feminine style.  

The "M LIGHTWEIGHT ANORAK JACKET", made of "WINDWALL2" windproof fabric, uses low-saturation colour blocking to create a unique outdoor style. Paired with an "M HAVEN N EARTH SS TEE GRAPHIC" and "M ZIPPER PLAID SHORTS", the retro houndstooth element is integrated into exploration, showcasing innovative design inspiration. 

MARKETING-INTERACTIVE has reached out to The North Face for more information. 

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