TEAM LEWIS promotes Malaysia MD to APAC AI role, names new director

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TEAM LEWIS has expanded its Asia Pacific AI leadership team, appointing Ann Chong (pictured left) to the newly created role of managing director, AI and client solutions, APAC, while naming Daniel Wong (pictured right) as director of its Malaysia business.

Based in Malaysia, Chong will report to Fairil Yeo, executive vice president of AI and growth, and oversee client solutions alongside the expansion of the agency's AI capabilities and proprietary Sidekick services across the region. In her new role, she will work with regional teams to develop AI-driven solutions tailored to clients' business objectives while supporting the adoption of AI across the agency's operations.

The appointment marks Chong's latest promotion during her 13-year tenure at TEAM LEWIS. She joined the agency as an account director in 2013 before rising through the ranks to associate director, general manager and, most recently, managing director of Malaysia, a position she has held since 2018.

Don't miss: TEAM LEWIS opens new Singapore creative studio, expands sector focus

"AI should not sit on the sidelines as a specialist capability. It should be embedded into how we think, create, collaborate and grow," said Chong. She added that the agency views AI "not as a feature, but as a fundamental operating advantage".

Meanwhile, Wong joins TEAM LEWIS from DNA Creative Communications, where he served as business director for close to four years. Prior to that, he held roles at Be Strategic, progressing from account manager to associate director, and also held positions at Content Nation MY and Compass Interactive.

Reporting to Keso Kendall, senior vice president at TEAM LEWIS, Wong will lead the agency's Malaysia operations, overseeing its strategic direction, commercial growth and operational performance. He will also focus on strengthening client partnerships, expanding the agency's integrated capabilities and building its local team.

"We are thrilled to welcome Daniel to head our operations in Malaysia," said Kendall. "His deep industry expertise and dedication to team development make him a great addition to the team as we continue to scale in the market. Adding Daniel to the team shows our continued focus and investment in the Malaysia market."

Commenting on his appointment, Wong said he aims to strengthen the agency's operations while creating greater opportunities for its people and clients.

"My focus is clear — to help build a strong operation that raises the standard of work we deliver and creates greater opportunities for our people and clients. By investing in our teams, sharpening our capabilities and building on the strong foundation already in place, I look forward to accelerating the agency's growth and taking TEAM LEWIS Malaysia into its next chapter," he said.

The leadership changes reinforce TEAM LEWIS' strategy of strengthening local market leadership while accelerating the rollout of AI-enabled services across Asia Pacific.

The appointments come shortly after TEAM LEWIS named Yeo as executive vice president, AI and growth, in a newly created global role based in Singapore. As part of the agency's global AI strategy, Yeo is tasked with accelerating AI-enabled growth, expanding AI services and solutions, strengthening strategic partnerships, and driving AI adoption across the business. Chong will report directly to Yeo in her new regional role.

Yeo rejoined TEAM LEWIS after previous stints at Accenture Song and Mastercard, having earlier spent seven years with the agency, including as senior vice president for APAC. His appointment forms part of TEAM LEWIS' wider push to embed AI across its operations and client offering, following the recent opening of its expanded Singapore creative studio and continued investments in AI-led marketing capabilities.

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