TBWA names new general manager for HK

TBWA Hong Kong has appointed Ida Mak (pictured) as its general manager, effective immediately. In this newly created role, she reports to Joanne Lao, CEO of TBWA Greater China. 

With over 20 years of experience in agencies and a proven track record of leading impactful campaigns for global brands, Mak brings a wealth of expertise and leadership to the agency. 

Mak's extensive career spans diverse sectors, including branding, through-the-line marketing, digital and social campaigns, shopper marketing, and event management. Her cross-functional experience, gained in Hong Kong, China, and across Asia-Pacific regional hubs, positions her as a dynamic leader who thrives in multicultural and ever-evolving environments. 

This move also marks a homecoming for Mak, who has previously worked with TBWA Hong Kong in two impactful tenures. As group account director, she managed campaigns for high-profile clients such as Lee Jeans, Mastercard, Wrangler, and Wyeth Illuma from 2011 to 2017, earning recognition for her innovative through-the-line solutions.  

Earlier, from 2005 to 2009, she contributed to the success of clients such as Standard Chartered Bank and Levi’s as senior account manager. Prior to rejoining TBWA, Mak was associate head of account management at Sunny Idea Hong Kong, where she played a pivotal role in building the agency’s creative solutions department. There, she led campaigns for brands such as Fonterra, HSBC Life, and General Mills, driving business growth and delivering innovative communication strategies. 

"Mak's exceptional leadership, strategic vision, and deep understanding of the industry make her the ideal person to lead TBWA Hong Kong into its next phase of growth,” said Joanne Lao, CEO of TBWA Greater China. “Her ability to build strong client relationships and deliver outstanding results aligns perfectly with TBWA’s ethos of disruption and innovation."

Mak added, "I’m excited to return to TBWA Hong Kong, a place that has always been close to my heart. I look forward to collaborating with the talented team here and driving impactful work that challenges conventions and delivers value for our clients."

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