'Superman' actor David Corenswet explores Singapore’s high life in STB collab
share on
Actor David Corenswet has taken Singapore’s “high life” literally, swapping film sets for treetops and wind tunnels in a new video collaboration with the Singapore Tourism Board (STB).
The star of 2025 blockbuster Superman and upcoming Man of Tomorrow visited the city-state for the first time during the Formula 1 Singapore Airlines Singapore Grand Prix 2025. His journey saw him indoor skydiving with world champion Kai Minejima-Lee at iFly Singapore (now AltitudeX), walking the wave-like Henderson Waves bridge, and meeting colourful locals such as rainbow lorikeets and Sally the Oriental Pied Hornbill at Bird Paradise.
Corenswet also spent time at Mandai Rainforest Resort by Banyan Tree, taking in panoramic views of the Upper Seletar Reservoir and Singapore’s lush treetops.
Don't miss: How STB is grabbing attention in the age of endless scrolling
“The Grand Prix roared, no doubt, but the real noise came from the fans flooding downtown to cheer on the teams. Felt like all of Singapore was in attendance, not to mention visitors from around the world. Beyond the night race, I tried indoor skydiving— felt pretty good about myself until the world champ spun circles around me," said the actor.
He added, "Less than an hour later I was walking above the trees, looking down at skyscrapers tangled in jungle and making friends with a hornbill. It’s a metropolis nestled in a wild, natural landscape. Worth experiencing for yourself."
Tan Yen Nee, STB’s executive director of brand, said the campaign highlights Singapore’s 'We don’t wait for fun' spirit and aims to engage Gen Z and millennial audiences through authentic storytelling."
"We are thrilled to partner Corenswet, who showcased Singapore’s ‘high life’ from a completely fresh perspective. This collaboration is all about creating deeper connections with international audiences through authentic storytelling that resonates," said Tan. "We hope to give international visitors a glimpse of Singapore’s distinctive offerings and inspire them to come and discover Singapore for themselves.”
The video is now live on David Corenswet’s Instagram, as well as STB’s Instagram, Facebook, TikTok, and YouTube, showcasing the city’s blend of urban adventure and natural escapes.
STB has been doubling down on high-profile collaborations to engage Gen Z and millennial audiences. Earlier this month, it partnered with Chinese artist XIN for her latest single, Passion, filmed across four of Singapore’s iconic locations: the Asian Civilisations Museum, Jurong Lake Gardens, Clarke Quay, and Haji Lane.
Directed by first-time Singapore visitor Yuann, the video showcases the city’s mix of colonial architecture and lush greenery. Singapore-based dance collective Jam Republic led the choreography, while creative direction came from Kirsten Dodgen. Five local dancers bring XIN’s emotional vision to life, translating “passion” into movement across the cityscape.
The campaign follows previous collaborations with K-pop heavyweights Jin from BTS and Jisoo from Blackpink, further positioning Singapore as a playground for culturally relevant, youth-focused storytelling.
Related articles:
Back to the 90s? Can celebrity ads make denim relevant in 2025?
STB strikes content marketing gold again featuring Singapore in Coldplay video
With influencer marketing taking over, what values do celebrities bring to marketers?
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window