STB taps Chinese artist XIN LIU to turn Singapore into a stage for self-expression

The Singapore Tourism Board (STB) has teamed up with Chinese artist XIN LIU for her latest single, Passion, filmed across four of the city’s iconic locations: the Asian Civilisations Museum, Jurong Lake Gardens, Clarke Quay, and Haji Lane.

The video explores different dimensions of passion. The neoclassical architecture of the Asian Civilisations Museum sets a reflective tone, while Clarke Quay and Haji Lane showcase urban energy and spontaneity.

Jurong Lake Gardens provides a natural setting for raw, unfiltered emotion. The project supports STB’s branded entertainment efforts and its latest campaign targeting Gen Z and millennial travellers seeking unique experiences.

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Directed by first-time Singapore visitor Yuann, the video highlights the city’s mix of colonial architecture and lush greenery. Choreography was led by Singapore-based dance collective Jam Republic, with creative direction from Kirsten Dodgen. Five local dancers bring XIN’s emotional vision to life, turning “passion” into movement across the cityscape.

Passion is now streaming on all major platforms. Through the language of dance and place, XIN LIU invites audiences into a cross-cultural journey where emotion, artistry, and city life become inseparable.

“I’ve been exploring the concept of my world tour, 'XANADU', for a long time, and when I arrived in Singapore, I was struck by how inspiring the city is. In Singapore's unique tapestry of culture, nature and urban vibrancy, I've discovered my creative journey – one where timeless heritage embraces modernity," said XIN LIU.

She added, "To me, Singapore is a canvas of artistic possibilities. It is a place where the surrounding beauty invites you to reflect on your inner self.”

MARKETING-INTERACTIVE has reached out for more information.

In May, the board partnered with BIGHIT MUSIC on BTS Jin’s official music video for Don’t Say You Love Me, from his second solo album Echo. Set against Singapore’s distinctive cityscape, the video blended music, visual storytelling, and travel experiences to showcase the nation’s diverse charms to a global audience.

Filmed across multiple destinations — including the National Gallery Singapore, the Singapore Flyer, Gardens by the Bay, and Anderson Bridge — alongside neighbourhood gems such as Keng Eng Kee Seafood and Goldhill Plaza, the production positioned Singapore as both a dynamic travel destination and a meaningful backdrop for Jin’s emotional narrative.

That collaboration was followed in August by a partnership with K-pop star JISOO for Your Love, a track from her mini album AMORTAGE. Set against the lush Mandai Wildlife Reserve, the video highlighted Singapore’s natural wonders and wildlife attractions while deepening the emotional resonance of JISOO’s music.

The project aimed to promote Singapore’s culture and landscapes to Korean and international audiences, reinforcing STB’s ongoing strategy to position the city-state as a dynamic destination for Gen Z and millennial travellers.

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