Starhub calls time on mindless scrolling with wellness festival

StarHub is inviting Singaporeans to step away from their screens with the launch of the "Digital BMI quiz" and its upcoming 5G Wellness festival.

The two-day event at Capitol Outdoor Plaza on 13 and 14 September 2025 is designed to help people reconnect offline, offering experiences from live DJ sets and free-flow coffee to life-sized board games, mindful journaling sessions, silent disco yoga, and leather crafting workshops.

The "Digital BMI", or balanced media index, is a quick online quiz that lets participants check in on how screen time is affecting their mind, body, and emotions. Results link to StarHub’s five 5G wellness pillars – 'Gather', 'Glide', 'Glow', 'Ground', and 'Grow' – which encourage mindful connection, learning, presence, relaxation, and self-care both on and off screens.

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The initiative comes as new survey data from StarHub and YouGov show that screen fatigue is a growing concern. Over 80% of Singaporeans feel mentally drained after long hours online and nine in 10 admit to scrolling mindlessly. In addition, nearly seven in ten say it’s harder to focus. 

The survey also revealed that three-quarters of respondents feel left behind when comparing themselves to friends on social media, while almost nine in 10 turn to devices when feeling lonely. StarHub’s festival aims to offer more meaningful real-world interactions, acknowledging that digital detox attempts often fail not because people want less connection, but because they need more purposeful ones.

“We are all living in this always-on world, constantly connected, yet sometimes feeling more disconnected than ever,” said Tan Toi Chia, chief people, organisation and communications at StarHub.

He added, “At StarHub, we do not believe technology should drain us. It should support us, help us grow, and bring us closer to what really matters. That is why we’re helping people use tech with more intention, so it fits around their lives, not the other way around.”

The campaign follows StarHub’s recent acquisition of the remaining 49.9% stake in MyRepublic Broadband, making it a wholly-owned subsidiary. The deal, executed through StarHub Online, includes the MyRepublic brand in Singapore and selected operational assets from MyRepublic Group linked to its broadband business.

According to StarHub, full ownership will allow for greater strategic alignment, securing the brand’s equity in Singapore and operational assets critical to its business. The move is part of StarHub’s multi-brand, multi-segment strategy, aimed at service differentiation and cross-product bundling.

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