Standard Chartered shifts gears with Formula 1 partnership

Formula 1 has appointed Standard Chartered as its official wealth management and corporate and investment banking partner under a multi-year agreement starting in 2026.

Under the partnership, Standard Chartered will tap Formula 1’s global race calendar to engage clients and stakeholders, with the bank operating in nearly all markets where the sport hosts races. This includes enhanced trackside activations and hospitality experiences.

The appointment comes as Formula 1 continues its commercial and fan growth, with the sport reaching 827 million fans worldwide, according to the organisation.

Don't miss: How Standard Chartered ditches the numbers to tell real stories of wealth

As part of the deal, Standard Chartered will also extend its support to F1 Academy, the all-female racing series, with a focus on developing female talent and skills across motorsport, both on and off the track.

“I am thrilled to welcome Standard Chartered, an incredible financial powerhouse, as a new partner to Formula 1. We are both truly global in nature, sharing fantastic locations around the world with the desire to drive performance and create experiences that excite people and bring them together. With Standard Chartered’s support for F1 Academy, I can’t wait to have them join us in the paddock and see what we can achieve together," said Stefano Domenicali, president and CEO of Formula 1. 

In tandem, Roberto Hoornweg, CEO, corporate and investment banking, Standard Chartered, said, "We’re proud to become an official partner to F1, which shares our relentless commitment to high performance, innovation, a world-class client experience, and distinctive global connectivity."

"F1’s footprint reflects our own cross-border network, with our presence in 19 out of 21 F1 race markets and many other countries where clients enjoy watching one of the most exciting, fastest-growing sports in the world," he added. 

Judy Hsu, CEO, wealth and retail banking at Standard Chartered said the partnership will allow Standard Chartered to leverage its international network to connect clients more closely with Formula 1, through exclusive and premium experiences. She added that the bank’s support of F1 Academy reflects its broader commitment to championing female talent and nurturing the next generation of motorsport professionals across its global footprint.

The move comes as Formula 1 continues to draw major brand partners across categories. Last week, KitKat rolled out a multi-year global partnership with the sport, starting in Australia with a limited-edition F1-shaped chocolate product timed to the Australian Grand Prix in Melbourne from 6 to 8 March.

The Nestlé-owned brand will launch the KitKat F1 Chocolate Car across major Australian retailers from January, backed by in-store activations, exclusive merchandise, consumer promotions and trackside fan experiences, with Australia and New Zealand acting as early test markets for the global deal.

Related articles:   
PepsiCo deepens F1 push with multi-brand Mercedes partnership   
Mastercard drives into fast lane as McLaren’s F1 naming partner 
Revolut revs up as title partner of Audi’s F1 team from 2026