Skechers taps Thai actor Apo Nattawin as APAC ambassador in expanded role

Skechers has renewed its partnership with Thai actor and model Nattawin Wattanagitiphat for a third consecutive year, expanding his remit to Asia Pacific brand ambassador.

The appointment marks a first for the brand, with Nattawin becoming the first Skechers ambassador to move from a domestic role to a regional position.

Better known as Apo, the multi-hyphenate talent rose to prominence following a breakout role in a 2022 Thai series and has since built a strong regional following. He also starred in a Thai romantic historical drama in 2025, further boosting his profile across Asia.

Don't miss: How Skechers is staying ahead of the fandom race with SEVENTEEN

Beyond entertainment, Nattawin has gained traction in the global fashion scene. He was named to the Business of Fashion 500 in 2023, recognising his growing influence in shaping industry trends.

His reach extends to Singapore, where he has appeared on fashion covers and participated in high-profile engagements, including a performance at The Star Theatre in 2022.

Nattawin first partnered with Skechers as its Thailand brand ambassador, where he fronted campaigns that leaned into themes of confidence and individuality. The collaboration deepened in 2025 with the launch of a co-branded apparel line, aimed at strengthening the brand’s appeal among younger consumers.

In his expanded role, he will lead marketing campaigns and brand communications across six markets: Singapore, Thailand, Malaysia, Vietnam, Hong Kong and Macau.

The latest campaign features Nattawin in a dress shoe silhouette styled with a contemporary look, reflecting the brand’s positioning around comfort-driven yet trend-forward design.

MARKETING-INTERACTIVE has reached out for more information. 

Skechers has previously leaned on high-profile talent to reinforce its comfort-led positioning across markets. In August last year, the brand named Hong Kong actor Tony Leung as its APAC ambassador, spotlighting its Slip-ins and stand-up wear technology. The collaboration highlighted Skechers’ focus on blending comfort with lifestyle storytelling, with Leung framing his personal philosophy around balance, movement and ease.

Subsequently, Skechers also appointed actress, entrepreneur and fashion icon Sofía Vergara as a global brand ambassador. The partnership marked a broader push into the intersection of style and comfort, with Vergara reportedly discovering the brand independently while seeking supportive footwear post-surgery, before formal discussions with Skechers began.

Be part of #Content360 Singapore, 22–23 April 2026, where creativity and culture collide. Explore how AI-driven storytelling is shaping the future of content, gain practical insights, discover new tactics, and learn how the best in Asia are creating campaigns that truly resonate. 

Related articles: 
Dua Lipa brews Nespresso’s next era as global brand ambassador  
UNIQLO nets tennis star Emma Raducanu as global brand ambassador  
HK actress Angie Cheong appointed as Perak tourism ambassador