Singapore’s Encik Tan serves up Malaysia debut in regional push

Singapore-based hawker concept Fei Siong Group has brought its halal-certified brand Encik Tan to Malaysia, opening its first outlet at Sultan Abdul Aziz Shah Airport’s Subang SkyPark.

The outlet marks Encik Tan’s first entry into the Malaysian market, following its existing network of 21 outlets in Singapore and one in Jakarta. The move is part of the brand’s wider regional expansion strategy focused on accessible halal Chinese hawker fare.

In a statement, the company said the Subang SkyPark outlet serves as a strategic entry point due to its mix of transit and everyday dining traffic. It added that the location also allows the brand to refine its offering in an environment aligned with its positioning around convenient, daily hawker meals.

Don't miss: Fei Siong Group taps social media agency for Encik Tan, Popeyes and more

Spanning approximately 1,800 square feet, the outlet can seat up to 50 diners and features a contemporary design anchored by orange-and-white interiors, banquette seating and an open ordering counter. The store operates daily, targeting travellers, airport staff and nearby residents.

To mark its Malaysia debut, Encik Tan is offering a complimentary drink with every meal purchase from 7 to 8 May 2026. Diners can choose from iced rose syrup, iced blueberry or iced calamansi drinks, with the promotion available to passengers presenting a valid boarding pass and airport staff with a valid staff pass.

The Malaysia expansion is being carried out in partnership with Bake With Yen, a Malaysian baking supplies retailer with more than three decades of experience in the food and hospitality sector. The partnership is expected to support Encik Tan’s plans to build a scalable presence in the country.

According to the company, the Malaysia outlet is currently in the process of obtaining halal certification in line with requirements set by Jabatan Kemajuan Islam Malaysia (JAKIM). In the meantime, the menu is prepared using halal-certified ingredients.

Looking ahead, the brand said it is continuing to pursue expansion across Southeast Asia, while also exploring future entry into markets including Australia and the United Kingdom. It is also considering ready-to-eat product formats as part of its longer-term growth plans.

In other recent expansion moves, Chinese luxury car brand Hongqi, under state-owned First Automotive Works (FAW) Group, is set to enter the Malaysian market through a partnership with Quill Group of Companies.

According to local media reports, the move will be formalised via a memorandum of understanding (MoU), with Quill Group appointed as the official importer and complete knock-down (CKD) distributor, as well as the party responsible for appointing authorised dealerships nationwide.

The brand is expected to make its official debut in Malaysia in the middle of this year, with its model line-up and dealership network to be announced in due course.

Related articles: 
Mary Grace Café draws crowds and warm reception in Singapore debut  
Jollibee Group opens first Tiong Bahru Bakery branch in the Philippines   
Grab secures first cross-border licence, pilots SG-JB ride-hailing service