Silverpush launches AI platform to turn real-time trends into contextual signals for ads

This post is sponsored by Silverpush.

Contextually intelligent platform Silverpush is launching its 'Trend Intelligence Platform', a new contextual intelligence layer designed to help brands and agencies activate real-time cultural trends directly within live media campaigns.

Founded in 2012, Silverpush delivers relevant, brand suitable ad experiences to drive higher performance across YouTube, CTV, programmatic, and social for marketers. According to the firm, in recent years it has seen advertisers facing increasing pressure to respond faster while maintaining relevance and brand safety – especially as trends across social and digital platforms emerge and peak within hours.

While most tools show what is trending, few help marketers translate those trends into actionable signals that apply immediately to media plans, said the company. As such, by ingesting trending signals from open web and social sources, the Trend Intelligence Platform allows advertisers to find the latest trends among their audience and platforms, then immediately generate the right contextual targeting tactics to reach that audience, explained Mansi Matela, chief product officer.

At the core of the platform is Silverpush’s proprietary Multi-Agent AI framework, which continuously refreshes trend signals and optimises targeting based on real-time performance — allowing media plans to evolve alongside cultural momentum rather than remaining locked into static assumptions.

“With live testing now happening with clients around the world, we’re excited to bring this first-to-market solution to market that truly helps agencies and brands market to the moment,” Matela added.

Using AI, the platform also consistently analyses signals from social and web channels and converts them into ready-to-use contextual signals. This significantly cuts the time between trend discovery and campaign execution. Rather than surfacing trends at a high level, the platform allows teams to filter trend signals by geography and audience attributes such as age and gender across YouTube, TikTok, and Meta.

This helps marketers identify:

● Which trends are emerging within a given market or audience filter across different social and video platforms.

● Where those trends are gaining the most momentum.

● Which contextual environments are most relevant for activation.

The platform also evaluates each trend based on strength, audience relevance, and brand safety to help helps media teams prioritise trends that are truly relevant enough to activate within the same cultural moment.

For example, if a celebrity moment resonates with a specific audience or a new toy begins trending within a particular age group, the Trend Intelligence platform detects these signals and converts them into ready-to-activate contextual signals.

This allows brands to align media placements with how trends are unfolding in real time. Once identified, these insights become brand-safe contextual signals, including specific topics, platform-native interest signals, and audience-relevant content environments. These signals map directly into media buying workflows across platforms such as YouTube, TikTok, and Meta, removing the need for manual research or re-planning.

The Trend Intelligence platform is currently available in select markets, with general availability planned for March 2026.