Siew Ting Foo steps down as global chief brand officer and head of insights of HP

HP's global chief brand officer and head of insights, Siew Ting Foo, has stepped down from the role after just over six years with the company. 

She joined the company as its Asia Pacific Japan regional chief marketing officer in 2018 and was promoted to its vice president and global head of marketing strategy and planning, print category in 2019.

In 2021, Foo took on the role of chief marketing officer for greater Asia. In the role, she spearheaded marketing across 11 APAC markets, driving customer-centric innovations and leading the digital transformation that contributed to substantial revenue growth. 

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In 2022, she took on the role of global chief brand officer and head of insights where she orchestrated the repositioning of the global HP brand, integrating sustainability and DEI into core strategies to enhance multi-stakeholder impact. She also transformed the insights function into a strategic asset, leveraging AI and storytelling to triple ROI and significantly boost engagement.

She is a firm believer in building customer-centric and data-driven marketing campaigns that are creative and people-led.

“I am grateful for all the bosses, teams and colleagues I have worked with in the past years with HP across Asia Pacific and global markets. We have achieved amazing successes and business growth," said Foo when MARKETING-INTERACTIVE reached out. "I am leaving the HP brand in a much better place than before and have built a community of amazing marketing leaders. I am also super proud to see my team’s potential, being unleashed, in the past few years and seeing them shine”.

Prior to HP, Foo was with Diageo for just under 11 years, joining as its regional brand director, whiskey portfolio brands, Asia Pacific in 2006 and climbing the ladder to become its marketing vice president of Southeast Asia in 2014. 

Before Diageo, Foo was with Mars for just under six years, joining as its marketing manager in Thailand and being promoted to regional marketing head, SEA sugar confectionery in 2022. 

Foo is currently publishing her first book, titled 'Building brands with soul – A CMO’s journey to humanising growth and creating lasting impact'. The book will be launched in November. 

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