Shiseido HK brings Lisa's glow secrets to life with immersive pop-up

Shiseido Hong Kong has invited fans to discover the glow‑up secrets of global ambassador Lisa from BLACKPINK, transforming cultural conversations into meaningful business outcomes for the brand.

Building on the momentum of the recent global pop‑up launch in Tokyo, the campaign harnesses Lisa’s international appeal to further translate cultural conversations into tangible results for Shiseido.

The “SHISEIDO ULTIMUNE x LISA GLOW ON YOUR STAGE STUDIO” at SOGO Causeway Bay invites visitors to step into an environment inspired by Lisa’s own filming sets.

Interactive experiences include: “Glow on Your Stage,” where participants can enter the main ULTIMUNE x Lisa video set and capture their own spotlight moment; and the “Glow with Lisa” interactive photo zone, offering attendees the chance to snap three different looks “alongside” Lisa for personalised, shareable shots. The “ULTIMUNE x LISA: Behind the Scene” exhibition makes its Hong Kong debut, giving fans an up‑close look at exclusive backstage photos and creating unforgettable memories.

In the “Lisa’s Backstage” area, guests can explore the power duo of ULTIMUNE Power Infusing Serum and the new Power Infusing Oil, uncovering the secrets behind Lisa’s plump, glowy skin. Visitors can also enjoy a Shiseido Skin Visualiser consultation to measure their skin’s vitality index. Upon completing the activities, they will receive an exclusive Lisa A5 poster and a three‑day trial of ULTIMUNE Plumpy Glowy Skin, stepping into Lisa’s daily glow routine.

Through this initiative, the campaign blends captivating storytelling with cutting‑edge online-to-offline (O2O) innovations to seamlessly integrate Shiseido ULTIMUNE into consumers’ daily lives, engaging K‑pop enthusiasts, Lisa fans, and beauty lovers to foster lasting emotional connections.

Running in parallel with the pop‑up event from 17 to 30 March 2026, the digital and social media campaign—which began on 2 March—will continue until 30 April, further enhancing brand awareness and driving conversions.

As Shiseido’s media agency, iProspect Hong Kong strategically connected brand storytelling with consumer engagement through an integrated O2O media approach. By amplifying the ULTIMUNE x Lisa pop‑up experience with data‑driven digital and social activation, the team transformed Lisa’s global influence into a locally resonant experience—driving awareness, interaction, and meaningful connections with beauty and K‑pop audiences across all touchpoints.

“ULTIMUNE is a product that inherits the DNA of SHISEIDO, founded in 1872 in Ginza, Tokyo. ULTIMUNE brings together cutting-edge technology and continues to evolve, as an iconic serum of SHISEIDO. With her roots in Asia and her global success today, LISA embodies both our brand and the essence of ULTIMUNE," said Kentaro Fujiwara, president and CEO, Shiseido Company.

“This collaboration highlights the significance of merging innovative digital strategies with real-world experiences, enabling a deeper connection with consumers while celebrating the prestige of the SHISEIDO brand and Lisa’s influence,” said WaiChung Au, managing director, media, iProspect Hong Kong.

MARKETING-INTERACTIVE has reached out to Shiseido for more information. 

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