SENSAI expands Asian footprint with first store in Indonesia

Kao Corporation is expanding its luxury cosmetics brand, SENSAI, in Asia with its first store in Indonesia. The Japanese skincare brand will open at SOGO Plaza Senayan in Jakarta, offering an immersive experience.

SENSAI's arrival aligns with Indonesia's established skincare culture, which embraces double cleansing, double moisturising, and UV protection, said Yoshiko Sakurai, SENSAI's brand manager, in a release. "This aligns perfectly with SENSAI's skincare ritual, Saho. We believe that introducing SENSAI in Indonesia will help to expand our fanbase among affluent consumers across Asia," she added.

Strategically located in Plaza Senayan, a renowned luxury shopping destination, the new store aims to introduce Indonesian customers to SENSAI's premium product line and personalised skincare services.

Don't miss: Health minister directs cosmetic brand to take down misleading ads on edible skincare products

In an Instagram post, SOGO confirmed that SENSAI is available exclusively at Plaza Senayan. The brand's signature ingredient of Koishimaru Silk has the ability "to promote the production of hyaluronic acid, a natural substance contained within skin that is essential to nurture and build skin to achieve the legendary Japanese flawlessly silk skin," it added.

Originally established in Europe, SENSAI is now present in over 40 countries. Following its successful expansion into Japan in 2019 and the opening of its flagship store in Shanghai in 2023, the move into Indonesia marks another milestone in its strategic growth across Asia.

SENSAI plays a key role in Kao Corporation's "Global Sharp Top" initiative, alongside brands such as Molton Brown and Curél. With continuous investment, Kao Corporation is positioning SENSAI as a leading global luxury brand in its cosmetics division, the release said.

Launched in 1983, SENSAI is renowned for blending Japanese aesthetics with advanced skincare science. Its formulations feature Koishimaru Silk extract, a rare ingredient once reserved for Japan's imperial family.

Inspired by the precision and grace of the Japanese tea ceremony, SENSAI's Saho skincare ritual encourages a structured approach to skincare - double cleansing and double moisturising - to achieve optimal results.

With a commitment to sustainability, Kao Corporation integrates environmental responsibility into its operations through the Kirei Lifestyle Plan, launched in 2019. The company employs approximately 34,300 people worldwide and generates annual sales of 1.5 trillion yen (US$10 billion).

Related articles:
Have you seen this food truck selling skincare in Klang Valley?
‘Skincare delivered to you anytime, anywhere’: Transforming the shopping experience for HK’s mainland tourists
Garuda Indonesia Airlines partners with Wardah and Kahf to provide exclusive skincare for pilgrims