Réalisation Par launches first China pop-up store in Shanghai

US apparel brand Réalisation Par has unveiled its inaugural pop-up store in Mainland China, in collaboration with LOOKNOW, located in the vibrant heart of Shanghai.

Running from 11 August to 8 October 2025, this pop-up offers a unique opportunity for Chinese consumers to experience the Réal collection in person and acquire some of the brand’s most iconic pieces.

“We have enjoyed a successful online presence in China for several years. Our Chinese consumers truly appreciate Réal and look gorgeous in our dresses. This collaboration with LOOKNOW has been in the works for some time. Following the success of our pop-ups in London, LA, and Sydney, we believe it’s the perfect moment, with the ideal partner, to connect with our Chinese audience IRL,” says Teale Talbot, co-founder of Réalisation Par.

LOOKNOW is a highly curated multi-brand boutique with multiple locations across China, providing brands with a unique offline platform to sell directly to Chinese consumers without the overhead of a permanent retail space. The founders of Réalisation Par and LOOKNOW share a mutual appreciation for each other's businesses and cater to a complementary audience.

“I have admired Réalisation Par for many years, and I know my customers feel the same. It’s a privilege to bring such an iconic brand to the heart of Shanghai. We look forward to welcoming both new and loyal fans to our store to explore a fantastic selection of Réalisation Par’s cult favorites,” says Chanel Lai, co-founder of LOOKNOW.

In terms of measuring the returns on investment, a spokesperson from Réalisation Par said it is measured through direct sales and increased brand awareness as well as adjacent opportunities.

Founded by Alexandra Spencer and Talbot, Réalisation is a concept that arose from the collective mindset of the inspiring women. By creating individual pieces rather than collections, Réalisation seeks to provide those special items consumers felt were missing from their own wardrobes and put them into theirs.

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