realestate.com.au launches new brand campaign with 72andSunny

realestate.com.au has unveiled its latest brand campaign in partnership with 72andSunny Sydney, continuing its focus on the everyday conversations Australians have about property - and how its app supports their journey.

The multichannel campaign, launched on 3 August, builds on the momentum of last year’s Keep Moving platform and centres on a series of short, slice-of-life stories that reflect relatable moments in the home-hunting process. The campaign is anchored by a film directed by Finch’s Zia Mandviwalla, and extends across TV, BVOD, SVOD, YouTube, OOH, radio, display, digital audio and social via media agency Kaimera.

The new work spotlights realestate.com.au’s growing suite of immersive, AI-powered tools - including AI-generated property highlights, virtual walkthroughs, and enhanced real-time value estimates - aimed at helping the platform’s 12 million monthly users move with more confidence.

“More Australians are choosing realestate.com.au than ever before because we’re able to personalise their property journey and engage them with immersive experiences,” said Sarah Myers, general manager of audience and marketing at REA Group. “We’re a brand that doesn’t just talk about innovation, we build it into every product feature and every piece of creative.”

“We’re proud to showcase the newest features from our spring release including AI-powered property highlights, immersive virtual property walkthroughs and enhanced real-time property value estimates,” she said.

The platform-first campaign also includes bespoke vertical video assets for TikTok, YouTube Shorts and Instagram Reels, created in partnership with We Know Video.

“With more than 1 in 2 Australian adults choosing to spend their time on realestate.com.au every month, and the brand recently being named as one of Australia’s most valuable, we’re proud to continue to feature authentic Australian stories, talent and music across our campaigns,” Myers said. “The much-loved Eurogliders track ‘Heaven (Must Be There)’ has become synonymous with the realestate.com.au brand over the past year and we knew it would be a great fit to continue it in this new campaign.”

“At 72andSunny, we’ve long believed advertising should be as engaging and useful as the product it represents,” Wez Hawes, 72andSunny’s chief creative officer, said. “This campaign brings that to life - putting the product at the centre through emotionally resonant stories designed for how people consume media today.”