QV Ceramides targets Gen Z with 'social newbie' campaign

Australian skincare brand QV Ceramides has launched a Gen Z-focused campaign titled “From U student to social newbie: Transform with QV Ceramides.”

The initiative underscores QV’s belief that skin health deserves care at every stage of life, aiming to empower young audiences as they transition from university into the workplace.

Running from January to March 2026 in partnership with Presslogic, the campaign blends emotional resonance with science-backed care. It seeks to extend brand awareness from university alumni to workplace newcomers, supporting Gen Z through pivotal life moments.

Central to the effort is QV Ceramides’ differentiated formula—featuring the synergistic power of three key ingredients—which enhances its scientific credibility compared to other ceramide offerings.

The campaign is amplified through viral video content from KOLs such as Kilby Chan (超酸), third-party social media collaborations, strategic sampling at Gen Z-relevant touchpoints, digital media placements, and above-the-line activations including social sports events.

Eva Ng, marketing manager, QV said, “QV Ceramides is proud to empower Gen Z with science-backed care that supports them through every stage of transformation. From university to the workplace, we are committed to building authentic connections and helping young people embrace new beginnings with confidence. Embrace the transformed you!"

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