Prudential SG nabs AIA's Toni Fung as chief customer and marketing officer

Prudential Assurance Company Singapore has appointed Toni Fung, CFA, as its new chief customer and marketing officer.

Fung brings more than 24 years of experience in insurance marketing, covering customer propositions strategy, product development, segmentation, data analytics and strategic planning.

She has worked across local and regional markets, delivering strategies for both traditional and digital distribution channels. 

Don't miss: Prudential chief customer officer Theng Kiat Goh steps down after 7 years

Prior to joining Prudential, Fung had spent nearly 13 years at AIA Group, according to her LinkedIn. 

At AIA, Fung took on various roles including director of propositions, group marketing; director of savings and investment product, group marketing; director of product strategy, group partnership distribution; director of savings and retirement, group product strategy and chief customer officer at AIA Financial. 

Other roles she's held include vice president, head of product development at MetLife.

Fung first began her career with Prudential Hong Kong and now returns to the Prudential group in her new role. 

MARKETING-INTERACTIVE has reached out for more information.

Fung replaces Theng Kiat Goh, who recently stepped down from the role of chief customer officer in June this year. 

Goh was with the insurer for seven years, where he was closely involved in key moments that shaped Prudential's brand and marketing agenda through COVID-19 and an evolving macroeconomic climate. 

During his time at Prudential Singapore, Goh played a pivotal role in securing the title sponsorship of the Tour de France Prudential Singapore Criterium from 2022 to 2024, marking its first staging in Southeast Asia. The partnership brought together two brands with a combined history of 300 years and gave Prudential a platform to push its wellness and health message to diverse customer segments, from high-net-worth clients to families.

Goh also oversaw the launch of new products, from investment-linked to index-linked offerings, while working closely with corporate teams and distribution partners to strengthen Prudential’s financial advisory capabilities.

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