PrimeCredit concludes media pitch for HK

PrimeCredit has appointed AsiaPac Net Media to handle its media planning and strategy duties for Hong Kong, MARKETING-INTERACTIVE understands.  

This follows a competitive pitch in October, and AsiaPac was chosen due to its exceptional insights in delivering innovative media solutions and its deep understanding of the local market dynamics. 

Under the partnership, Asiapac was tasked at handling the brand's media planning responsibilities for the Hong Kong market.  

Founded in Hong Kong in 1996, AsiaPac is an AI-driven omnichannel digital marketing technology company with a strategic presence across 11 APAC markets with 14 local offices spanning Mainland China, Taiwan, Macau, Japan, South Korea, Singapore, Malaysia, Thailand, Vietnam, and Indonesia.

Don't miss: PrimeCredit reinforces itself as a trusted emergency contact in new campaign

Back in July, PrimeCredit reinforced its brand image and its ambassadors 安信兄弟 as a trusted source of contact for consumers during uncertain times with its new campaign.

The campaign, titled "緊急聯絡人 - 安信兄弟" comes with a tagline "明！撐你！", embodied a unique human connection that sets the brand apart, said a spokesperson from PrimeCredit.  

"Through innovative creativity and strategic outreach, we aim to engage our audience deeply, reinforcing our position as a market leader while enhancing our brand's preference and likability."

In fact, the campaign also comes as consumers in Hong Kong are increasingly preferring the value and convenience of revolving lines, mostly offered by digital banks responding to consumers’ needs, with Millennials and Gen Z accounting for 40% and 30% of recent revolving line originations respectively, according to a survey by TransUnion.

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TransUnion: Hongkongers prioritise revolving line payment obligations over loans and credit cards
PrimeCredit reinforces itself as a trusted emergency contact in new campaign