Pokémon takes over HK's Festival Walk this Christmas

Festival Walk is transforming into a Pokémon-themed space this Christmas, with a campaign celebrating the franchise's 30th anniversary and inviting visitors to explore installations and activities across the mall.

Running from 11 November 2026 to 3 January 2027, the "POKÉMON's 30 years of joy at Festival Walk" campaign features a Christmas scene on the LG2 level themed around the red and white colours of a Poké Ball, including a giant Dash Pikachu balloon installation, a 10-metre-tall Poké Ball-themed lighting decoration, and photo spots with Pikachu, Bulbasaur, Charmander, Squirtle, and Gengar.

The first official Pokémon Center pop-up store in Hong Kong will make its debut at the event, offering original Pokémon Center merchandise and 30th anniversary special edition products, including the new PTCG expansion pack "30th celebration". Customers spending a designated amount at the store can receive a limited-edition gift.

Meanwhile, the "PTCG zone" will offer a "New trainer journey" on weekends and public holidays, where instructors guide participants through card types, basic rules, and battle trials. On weekdays, an original card creative colouring activity will be available. A Nintendo Switch 2 trial zone will feature Pokémon Pokopia and Pokémon Champions.

Meet and greet sessions with Pikachu, Eevee, and Gengar will also take place at specific time slots, with Gengar appearing in Hong Kong for the first time. Admission tickets can be collected via THE GULU self-service kiosks at Level G from 11am on the day of the event, and paper hats will be distributed free on-site. The meet-and-greet area includes a 3.6-metre Snorlax balloon installation and interactive photo spots combining the Kanto Region's 151 Pokémon with the 30th anniversary logo.

An instant photo card booth will be available, offering multiple 30th anniversary special edition photo frames featuring Pikachu and "First partner" Pokémon, with three special designs of the Festival Walk edition logo on the back of the photo cards. Visitors can also try their hand at a mini-game to win a Pokémon-themed Keyboard Fidget Keychain, available in 28 styles across Pikachu, Grass, Fire, and Water types.

Extending the Pokémon experience to dining, Bakery By The Grand has been decorated with Pokémon-themed decor and is offering a "Grass • Fire • Water" types themed treats set and themed long cake sets, along with signature egg tarts and house blend specialty coffee served with Pokémon-themed cup sleeves. BOUTIQUE BY THE GRAND is also launching a nine-in-one special edition gift box of nine signature mini butterfly puffs in exclusive Pokémon 30th anniversary packaging.

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