Pizza Hut Singapore director of marketing and food innovation to exit

Pizza Hut Singapore’s director of marketing and food innovation, Jayss Rajoo, is set to step down from her role, marking the latest leadership change within the brand’s local marketing team.

In a statement to MARKETING-INTERACTIVE, a spokesperson for Pizza Hut Singapore said the brand is appreciative of her contributions during her tenure.

“Pizza Hut Singapore is grateful for the leadership and commitment Jayss has brought in her time with us. She is currently still leading the marketing team and focused on our 45th anniversary campaign. We have began the search and will share more details in due time,” said the spokesperson.

Don't miss: Pizza Hut quietly rolls out new logo

According to her LinkedIn profile, Rajoo has been with Pizza Hut Singapore since 2020, first as head of marketing and food innovation before taking on the director role in 2022. She is currently still leading the marketing function and overseeing the brand’s 45th anniversary campaign.

Before joining Pizza Hut Singapore, Rajoo was director of sales, marketing and communications at Palm Tree Investments Group between 2019 and 2020. She also held senior marketing roles at 4FINGERS from 2015 to 2019, including head of brand marketing and senior marketing manager, where she worked across brand building and regional marketing initiatives.

Earlier in her career, she held roles at Shangri-La Hotels and Resorts, JP Pepperdine Group and Fish & Co., building experience across hospitality, lifestyle and QSR segments.

The leadership update comes as Pizza Hut Singapore leans further into its milestone year strategy. This month, the brand marked its 45th anniversary with a refresh anchored on its global “Feed good times” platform, as it looks to shift perception from an occasional indulgence to an everyday dining option.

The repositioning reflects changing consumer habits, with the brand targeting more frequent touchpoints such as solo meals, midweek breaks and spontaneous gatherings.

As part of the refresh, Pizza Hut Singapore also rolled out an updated visual identity spanning its logo, typography and touchpoints across in-store, digital, packaging and menu boards, aiming for a more cohesive brand experience across dine-in, takeaway and delivery channels.

Related articles: 
KFC and Pizza Hut conclude media pitch for SG   
Pizza Hut SG teams up with POP MART for exclusive Molly merchandise   
Pizza Hut SG stretches into pop culture with Fantastic Four-inspired pizza