Pinkfong unveils new Baby Shark typeface to expand global reach

The Pinkfong Company, the global entertainment company behind Baby Shark, has unveiled the Pinkfong Baby Shark Font, a new official typeface commemorating the 10-year anniversary of Baby Shark.

Over the past 10 years, Baby Shark has become one of the most recognisable and beloved family IPs in the world - available in 25 languages across 244 regions. This font release is part of Baby Shark's 10-year anniversary campaign, “10 Years of Everyday Fun,” which celebrates the milestone through global initiatives including special exhibitions at Focus Art Fair New York and family events in major cities worldwide.

In appreciation of a decade of love and support from fans worldwide, the exclusive typeface was designed to highlight the character’s legacy and expand its global reach. The font provides a joyful, creative experience for fans of all ages.

The font supports nine languages - English, Spanish, French, Portuguese, German, Italian, Indonesian, Vietnamese and Korean - and features an extensive set of 13,200 characters to support diverse global communication.

The design draws inspiration from Baby Shark’s dorsal fin and the iconic “doo doo doo doo doo doo” melody, blending bold shapes and rhythmic forms to reflect the brand’s playful identity. It also features a unique set of icons including the signature Pinkfong Baby Shark star.

Whether for documents, fan art, social media posts, or creative projects, the font aims to offer a new, expressive way for fans to add charm and personality to everyday communication.

With new content and experiences rolling out throughout the year, the brand will promote more activities to connect with fans worldwide in meaningful ways.

MARKETING-INTERACTIVE has reached out to Pinkfong for more information.

Following a viral dance craze sparked by the Baby Shark song across the world since 2018, the company is working on creating new intellectual properties (IP), allowing its content to carry on the relevancy of the Pinkfong brand, and to grasp potential users' attention following up on the success of the Baby Shark character, Pinkfong Company's co-founder Ryan Lee, shared at MARKETING-INTERACTIVE's Content 360 conference earlier.

"Some brands prefer having a big brand as an umbrella company. But for other FMCG brands, they are known for pushing their product brands instead. At Pinkfong, because we have new IPs such as Seal Look or Bebefinn, it boosts our brand. And that decreases the cost of marketing, since we use the Pinkfong brand as a leverage," said Lee. 

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