OPPO Malaysia takes the Reno15 series outdoors with equestrian-led launch

OPPO Malaysia kicked off the launch of its Reno15 Series by galloping into an experiential media and creator event at Ekues Cabin Cafe in Putrajaya, offering a lifestyle-led introduction to the brand’s latest smartphone lineup.

Held on the morning of 6 January, the event took place at a local equestrian park and featured horse-riding activities alongside themed photo opportunity zones. The unconventional setting was designed to showcase the Reno15 Series’ standout feature, its 0.6x 50MP ultra-wide selfie camera, within dynamic, real-world scenarios rather than a traditional product showcase.

According to Monica Chin, chief marketing officer of OPPO Malaysia, the concept behind the event was inspired by the symbolism of the Year of the Horse, which represents energy, freedom and forward momentum.

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“These values align closely with the positioning of the Reno15 Series as an all-in-one creative device for users to capture everyday moments,” Chin said. By incorporating horse riding into the experience, OPPO aimed to create a launch moment that felt expressive and energetic, while offering an organic way to demonstrate features such as the 'Ultra-wide selfie camera' and 'AI motion photo popout' tools in an outdoor, lifestyle-driven environment.

The event brought together media, key opinion leaders (KOLs) and content creators in a shared space, reflecting OPPO’s belief that today’s media audiences are also creators in their own right. Instead of relying on static demos, participants were encouraged to explore the device through curated activities and photo zones, allowing them to create visual and story-driven content based on real usage moments.

Selected KOLs and creators will also be sharing social content across platforms including TikTok, Instagram, Facebook and Xiaohongshu, highlighting how the Reno15 Series fits into everyday creative and lifestyle moments.

Beyond the launch event, OPPO has rolled out an integrated campaign for the Reno15 Series across digital, social and on-ground activations. This includes media reviews, experiential roadshows, content collaborations and out-of-home placements such as billboards and in-store visuals in key locations nationwide.

As part of the next phase of the campaign, OPPO will be bringing the Reno15 Series directly to consumers through an experiential roadshow taking place from 13 to 18 January 2026 at IOI City Mall, Putrajaya. The garden-themed setup is designed to reflect the series’ youthful design and creative spirit, featuring interactive photo zones and hands-on product experiences that allow visitors to explore the device’s AI-powered imaging tools.

One of the key highlights of the roadshow will be a 6,000-balloon drop, which OPPO is attempting to register with the Malaysia Book of Records, creating a visually striking moment to mark the Reno15 Series’ arrival. Visitors can also expect exclusive promotions, special deals and on-ground activities available only during the roadshow period.

Complementing the roadshow, OPPO is set to officially unveil its first flagship store in Malaysia at IOI City Mall on 10 January 2026. The store will offer an extended retail experience, including a dedicated photo check-in wall featuring the Reno15 Series, adding another immersive touchpoint within OPPO’s broader ecosystem-led strategy.

In January last year, OPPO strutted down the runway — by the pool, no less — to launch its lineup of Reno13 phones. The launch event aimed to place emphasis on the the series' key features such as its AI-powered camera system, butterfly-inspired design as well as its IP69 water and dust resistance feature. In doing so, the brand hosted a fashion show by the pool, all while earning recognition from the Malaysia Book of Records for organising the "Longest tech fashion runway on a pool". 

The idea came about as OPPO wanted to launch the Reno13 with emphasis on the Reno’s IP69 water resistance rating, which enables the phone to capture images and videos under water without a case.

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