OPPO appoints PR and media agency partners in Singapore

OPPO has appointed Stagwell agencies Allison Worldwide as its public relations and influencer partner and Assembly as its media partner in Singapore, following a competitive pitch.

The appointments will see the agencies operate under Stagwell’s integrated model, delivering campaigns that combine earned influence with data-driven media to support OPPO’s commercial objectives and drive conversions.

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Allison Worldwide will lead PR strategy, executive positioning and content development, while Assembly will manage end-to-end media planning and activation across OPPO’s priority channels in Singapore. Both agencies will work as a single integrated team, overseeing planning, measurement and optimisation across the full marketing funnel, from awareness to conversion.

Kelvyn Foo, general manager and regional growth lead for APAC at Allison Worldwide, and Sharon Soh, managing director for Southeast Asia at Assembly, will jointly lead the OPPO account.

As part of the partnership, Assembly will deploy its STAGE AI experience engine and brand performance planning model to optimise media investment and performance. Allison Worldwide will leverage its media and creator network, alongside its B2C technology storytelling capabilities, to sustain engagement beyond launch-led campaigns.

"The Stagwell team has delivered localised marketing solutions that are highly aligned with OPPO's global marketing strategy. We are inspired by the depth of their local capabilities, from content development and resource integration to public relations and media execution. We look forward to building a strong partnership and co‑creating meaningful and impactful marketing campaigns moving forward," said Dylan Yu, OPPO Singapore marketing director.

In tandem, Margaret Key, executive director at Stagwell, Asia Pacific said, "We're proud to support OPPO's next chapter in Singapore. Our team looks forward to amplifying the brand's bedrock of consumer trust and deepening consumer preference, and further connecting with OPPO's performance-driven audience through culturally relevant, outcome driven‑ marketing." 

The Singapore appointment also comes as Stagwell continues to deepen its investment in the market as a regional growth and innovation hub. In November last year, the challenger network unveiled plans to establish a new Asia Pacific headquarters at Solaris in one-north, slated to open in Q1 2026.

The campus will house Stagwell’s Singapore agencies — including ADK, Allison, Assembly, Forsman & Bodenfors, HarrisX, Ink Global and Locaria — under one roof, with tech-enabled collaboration zones and hybrid-friendly community spaces. The move is aimed at accelerating solution-building, enabling real-time collaboration and boosting operational agility across its APAC teams.

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