OneDegree and Sport b. redefine pet wellness in style

Hong Kong's virtual insurer OneDegree has teamed up with agnès b.'s youthful Sport b. line to launch a co-branded series with fusion of pet care, fitness, fashion, lifestyle and tech, inspiring local pet owners and their furry friends to embrace healthier and more energetic lives.

At the heart of the limited-edition OneDegree | Sport b. series is the "PawBook Tag," which pairs seamlessly with OneDegree's PawBook app to track daily activity levels, vitality scores, and location - helping prevent runaway pets. Designed with Sport b.'s minimalist athletic aesthetic and fresh, playful patterns, the tag turns everyday pet gear into a stylish statement.

Once paired with the PawBook app, owners can join the "Seeded Paw-thletes Selection" game: dogs take on 20-minute daily walks, while cats boost their jumping skills.

The app uses AI to track and score pet vitality, turning daily routines into fun challenges. Users can complete three daily check-ins to earn a vitality score—building healthy habits while competing for a spot as a "Seeded Paw-thlete" at the OneDegree 6th Anniversary: Paw-fit Pet Sports Day – powered by Sport b. Every attending pet will receive a free "Paw-fit Paw-thlete Kit" packed with goodies and souvenirs.

Emily Chow, OneDegree deputy chief executive said: "OneDegree will keep innovating the pet health ecosystem, offering all-around support for pets and owners. Through bold collabs like this, we're sparking more active, healthy, vibrant lives together."

MARKETING-INTERACTIVE has reached out to OneDegree for more information.

Don't miss: OneDegree reminds pet owners to take an extra step for their pets

Earlier this year, OneDegree launched an emotion-driven campaign to remind pet owners to take an extra step for their pets, as they are not able to express their needs in words.

This follows a survey commissioned by OneDegree and conducted by Ipsos, which found that one in four pet owners does not worry about critical illnesses and underestimate medical costs by 119%. This campaign aligned with the brand’s new proposition of health and empowerment. The goal was to empower pet owners and help their pets enjoy longer lives, even beyond traditional insurance offerings.

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