Omnicom to shutter longstanding agencies, cut 4,000 jobs following IPG merger

Omnicom will retire several long-established agency brands, including DDB, FCB and MullenLowe, as part of its integration of Interpublic into a single global group.

In a sweeping restructure following its US$13.3 billion takeover of Interpublic, Omnicom is consolidating overlapping networks, folding FCB into BBDO and rolling DDB and MullenLowe into TBWA. Financial Times reports the company will cut more than 4,000 jobs as part of the immediate post-merger integration.

Omnicom’s own announcement made no reference to the retirement of any agency brands, but the new Omnicom website confirms the shift. DDB, FCB and MullenLowe no longer appear anywhere in the creative structure, which is now built around three global networks: BBDO, McCann and TBWA.

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In Asia, Omnicom Advertising will be led by Sean Donovan. The three global networks sit alongside a group of 12 creative boutiques, including Alma, antoni, Carmichael Lynch, Goodby Silverstein & Partners, Lucky Generals and Martin Agency. These remain listed with their existing leadership.

Media sits under a consolidated Omnicom Media Group built around OMD, PHD, UM, Initiative, Mediahub Worldwide, Hearts & Science and Acxiom. Tony Harradine will lead Omnicom Media across APAC.

Public relations and public affairs now operate around a defined set of core brands. Public relations includes FleishmanHillard, Golin, Ketchum, Porter Novelli and Weber Shandwick, along with firms such as Mercury, FP1, PLUS and gmmb. Public affairs includes maslansky + partners, Portland and a small number of other advocacy-focused agencies.

The broader leadership team remains as previously announced. Florian Adamski leads Omnicom Media and Chris Foster oversees public relations. Duncan Painter runs Omni and the Flywheel commerce network and Michael Larson leads Diversified Agency Services.

Jacki Kelley and Andrea Lennon serve as client success leaders, while George Manas transitions into the chief growth and solutions officer role from 1 February 2026. John Wren continues as chairman and CEO, supported by CFO Phil Angelastro and co-presidents and COOs Philippe Krakowsky and Daryl Simm.

Local leadership and updates for APAC markets may be announced as soon as today.

Omnicom will formally debut the combined organisation and introduce the next generation of its Omni platform at CES 2026. Year-end earnings in February will outline integration progress and synergy expectations, followed by an Investor Day.

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