Nick Garrett returns to lead newly formed Omnicom Oceania

Omnicom has consolidated its Australian and New Zealand operations under a unified entity, Omnicom Oceania, appointing former Deloitte Digital global CMO Nick Garrett as CEO.

The new structure aligns Omnicom’s market-leading media, creative, PR, performance marketing, and production practices under single regional leadership, aiming to streamline integration, drive innovation, and enhance strategic offerings to clients.

"Increasingly, clients in this market are looking for deep specialism and seamless integration," Omnicom chairman and CEO John Wren, said. "Recent Forrester wave reports have proven that Omnicom is the unrivalled leader across key marketing specialisations. We have successfully deployed these specialisations with many leading clients in the market, and this organisational shift accelerates our ability to deliver this model to more clients across the region."

Garrett returns to Omnicom following a four-year tenure at Deloitte Digital, where he served as global CMO and played a key role in expanding the firm's creative and strategic capabilities. At Deloitte, Garrett drove consulting services at the intersection of creativity, technology and transformation, demonstrating leadership both locally and internationally.

He previously led Omnicom’s BBDO agencies Clemenger and Colenso and held roles at TBWA in Sydney and Los Angeles.

“My time in the consulting world showed me just how big the opportunity is to add creative problem-solving and brand thinking further upstream into business strategy, and how agencies can positively influence more of the customer ecosystem beyond marketing and communications,” Garrett said.

"There is a huge amount of white space to grow into, and I am absolutely thrilled to be returning to the Omnicom family to continue to drive growth at an accelerated pace."

The launch leverages Omnicom’s significant investments in its Omni platform and AI-driven tools, already proven through successful integrated client models such as +61 for Telstra and Smith Street for Coles. These innovative models demonstrate the group's commitment to flexibility, specialisation, and delivering tailored, high-performance solutions to meet evolving client needs.

Wren added, "We have the advantage of best-in-class capabilities and talent across practice areas, built on the foundations of world-leading data, AI, technologies, and tools. Nick’s deep knowledge of Omnicom and his advisory experience make him the ideal leader to orchestrate these capabilities and drive the growth ambitions of our clients."

Garrett will report directly to Wren, with the changes effective immediately.