OMG Creator Festival brings 7,300 new creators into its ecosystem

OMG Creator Festival 2026 brought 7,300 new creators into its ecosystem as beauty brand OMG - owned by ParagonCorp - looked to move creators beyond content production and towards longer-term commercial opportunities.

Held from 3 to 6 September at Atrium Mall Margo City in Depok, the festival recorded a 45% month-on-month increase in affiliate GMV across the OMG creator ecosystem, its highest figure in Q3 2026. Its 30 top creators also recorded GMV growth of up to 60%.

The festival brought together aspiring and established creators across beauty, fashion and food, with activities spanning content creation, learning, networking and commerce. It also secured a MURI record for the largest number of participants in content creator education and training.

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“OMG Creator Festival 2026 is a tangible manifestation of OMG’s mission to transform the career paths of Indonesian women creators within a sustainable empowerment ecosystem. For us, growth is not only measured by how much content is created, but also by how creators are given opportunities to learn, grow, connect and gain access to economic opportunities,” said Ayu Tarantika Indreswari, OMG brand building lead.

As part of the festival, OMG worked with TikTok as a strategic partner. The festival generated 32,000 videos, reflecting creator participation across its various activities.

“Content creation has the potential to go far beyond simply generating engagement. When creators have the skills, connections and access to the right opportunities, they can develop their creativity into something more sustainable. Through OMG Creator Festival 2026, we want to connect creators with more opportunities to learn, collaborate and unlock new economic opportunities,” said Antonius Dimas Prasetyo Utomo, representing HOB ecosystem innovation.

The four-day programme included one-on-one consultations with successful creators through Klinik Sukses Creator, while Creator Stage offered learning, collaboration, entertainment and livestreaming experiences. Beauty, Fashion and Food Creator Studios provided spaces for participants to create content around their respective interests.

The festival also formed part of a wider creator-development programme. More than 700 creators had previously participated in OMG’s Racing Campaign to Community Pool, with the brand also grooming and inviting creators to join the festival. During the event, 30 top creators took part in activities focused on driving performance and growth.

Following the festival, OMG plans to continue the programme through Creator Festival Racing, which is expected to involve 100 creators through the first quarter of 2027. The brand also plans to support creators through content analysis and account diagnosis.

“The success of the festival is not simply about creating more content during the event. We want every Girlboss to leave with a clearer next step in their creator journey, whether that means new skills, new connections, the confidence to try something new or new economic opportunities,” said Indreswari.

Discover what's next in Indonesia's fast-moving digital landscape at DMA Indonesia 2026 on 13 October in Jakarta, where marketing leaders will explore how AI, creator ecosystems, social commerce, and omnichannel strategies are reshaping customer engagement and business growth.

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