Oh snap! Your Raya selfies could end up on screens across Malaysia

Big Tree is giving Malaysians another reason to celebrate this Hari Raya with the return of its "Foto Hari Raya paling menarik 2026" ('Most attractive Hari Raya 2026 photo') campaign.

Following overwhelming public engagement in 2025, the campaign invites people to share their cherished festive moments and turn personal memories into public celebration.

Under the tagline ‘Berkat dikongsi, Bahagia dirasai’ ('Sharing blessings, embracing joy'), the campaign aims to capture the essence of Hari Raya such as family gatherings, laughter, and shared moments that spark genuine happiness. Participants are encouraged to submit their festive photos, with the winning entries showcased on Big Tree’s digital out-of-home (DOOH) screens across major cities, transforming everyday cityscapes into vibrant displays of unity and joy.

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The campaign will select twelve winners, each receiving RM500 in Raya money. In keeping with the spirit of giving, Big Tree will also contribute RM200 per winner to the Media Prima–NSTP Humanitarian Fund, extending the festive cheer to those in need.

Selected entries will be displayed on Big Tree’s DOOH screens for two weeks, from 6 to 19 April, turning city streets, transit hubs, and shopping precincts into festive galleries. The campaign builds on Big Tree’s previous Hari Raya initiatives, reinforcing the brand’s role not just as a DOOH leader but as a platform for storytelling and community connection.

The initiative also aligns with Media Prima’s #SamaSamaBerkat theme for Ramadan Raya 2026, encouraging Malaysians to embrace the spirit of giving and shared joy during the festive season. 

"Foto Hari Raya paling menarik 2026" will run from 28 February to 29 March 2026,

"Hari Raya is about togetherness, gratitude, and giving back. Through 'Foto Hari Raya paling menarik 2026', we hope to once again provide a platform for Malaysians to share their cherished moments while extending blessings to those in need," said Muhamad Fariz Mustafa, chief operating officer, Big Tree. 

The DOOH space in Malaysia has been buzzing over the past year, with brands using digital screens to capture attention in bold and creative ways. In February, Samsung Malaysia ran an anonymous teaser campaign along high-traffic corridors in Kuala Lumpur. Simple white typography flashed statements such as “Feeling frustrated during traffic jams?” and “What if I can just skip the traffic?”, briefly accompanied by a fleeting blue-green “#WhatIfICan” gradient, before fading back into anonymity. Samsung later confirmed the teaser was part of its Galaxy Unpacked mobile innovation launch, which took place last week on 26 February. 

Last July, McDonald’s Malaysia transformed Kuala Lumpur’s “golden triangle” into a golden tribute for International French Fry Day. The brand staged a DOOH takeover across Bukit Bintang, with synchronised visuals lighting up major billboards from 8:30 PM. At 8:45 PM, the display culminated on the main screen above the McDonald’s Bukit Bintang outlet, unveiling the star of the celebration: the french fry. The campaign, produced with Leo Burnett, OMD and C27, drew crowds eager to catch the spectacle in action.

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