Ogilvy Indonesia hires head of content

Ogilvy Indonesia has appointed Lisa Putri as its new head of content, enhancing the agency's digital services with her extensive background in digital strategy. Putri, who will lead a team of over 30 content strategists, designers, and writers, has a notable track record recognised at the Marketing Excellence Awards in 2022 and 2023 for her work in content and social media marketing.

According to the agency, she brings a unique perspective to the role, as she has spent the last decade driving and setting up digital and social media cells on the platform, marketing and agency sides of the fence.

With her new role, Putri plans to develop content strategies aimed at advancing Ogilvy Indonesia's creative outputs. Her experience includes working with major brands across technology, FMCG, e-commerce, and banking sectors such as OCBC Indonesia, Savoria, Mitsubishi Fuso, Signify Philips, and KAO.

"With an impressive array of clients and a strong body of work, Ogilvy’s Content portfolio really impressed me over the last few years. So naturally, I am thrilled to lead Ogilvy's content service into its next phase of evolution - an era of impactful and personalized experiences," she said. "By harnessing the power of creativity and technology, we will deliver experiences that resonate deeply and drive meaningful impact for our clients.

"At Ogilvy Indonesia, we believe an exceptional new phase of growth is opening up for our clients - one at the intersections of culture, context, commerce and community. And we can help them unlock it with the power of creativity and technology," said Kapil Arora, chief operating officer, Ogilvy Indonesia. "Putri's proven expertise and her shared belief of making creativity our clients’ unfair advantage in the market, make her the ideal person to spearhead our content offering in this new world order. Watch this space for many more big things to come, from her and the team”

“I am thrilled to have Putri join our leadership team. Her experience and expertise around a social-first approach to business is critical for brand and business growth. It is key for content to be infused with strategic creativity for it to matter, be memorable and ultimately allow it to travel,” said Ogilvy Indonesia Group CEO Sieg Penaverde. “Her leadership is invaluable in mapping a strategic path for the brands we manage to have a content approach that is impactful and not only participate in culture but ignites it.”