NESCAFÉ teams up with no na for six-month youth marketing campaign

NESCAFÉ has partnered with Indonesian artist no na on a six-month youth marketing campaign spanning digital and out-of-home (OOH) executions.

Dubbed NESCAFÉ x no na, the campaign is designed around how younger consumers engage with content and experiences across digital platforms, according to Nestlé Indonesia category marketing manager Coffee Prasasti Dhaniswari.

“NESCAFÉ X no na reflects our consumer-centric approach to youth marketing, creating platform-native experiences that connect with youth through relevant content and touchpoints across today’s digital world and beyond,” she said.

Don't miss: Samsung names no na as youngest Team Galaxy ambassadors amid AI push

The campaign was developed by Publicis Indonesia, with Open Mind handling media. Production was led by SevenPlus Production, while 88rising is involved as the record label.

The NESCAFÉ x no na campaign will run for six months across its digital and OOH executions.

“At NESCAFÉ, we believe effective youth marketing starts with understanding consumer behaviour. NESCAFÉ x no na brings this to life through consumer centric creativity that connects with how youth engage with content and experiences today,” Dhaniswari emphasised.

The video features no na members Christy Gardena, Esther Geraldine, Baila Fauri and Shazfa Adesya, with each member representing a different NESCAFÉ flavour while retaining the group’s signature island girl aesthetic.

Discover what's next in Indonesia's fast-moving digital landscape at DMA Indonesia 2026 on 13 October in Jakarta, where marketing leaders will explore how AI, creator ecosystems, social commerce, and omnichannel strategies are reshaping customer engagement and business growth.

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