National Space Agency of Singapore picks creative partner to shape brand strategy

Global brand practice Anak has been appointed to develop the brand strategy and launch campaign for the soon-to-be-established National Space Agency of Singapore (NSAS), unveiled today at the inaugural Singapore Space Summit 2026.

As NSAS’s appointed brand and creative partner, Anak’s remit spans brand discovery, strategy, visual identity development and application, as well as creative direction for the launch campaign of the new NSAS brand.

Set to formally launch on 1 April 2026, NSAS will operate as an autonomous agency under the Ministry of Trade & Industry, building on the work of the existing Office for Space Technology and Industry (OSTIn) to advance Singapore’s national space ambitions.

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“Anak has had the privilege of helping shape many Singapore-grown brands, including Singapore’s very own national brand, and this partnership with NSAS feels like a natural continuation of that journey,” said Hanyi Lee, creative partner, Anak.

“We are thrilled to work with NSAS in defining and articulating the story of Singapore’s space efforts and ambitions, and to build understanding, pride and imagination around what Singapore is reaching for in space, and why it matters to all of us," added Lee. 

NSAS joins Anak’s growing roster of Singapore-grown clients, including the Asian Civilisations Museum, EDB, Mandai, Banyan Tree and more. Most recently in 2025, the brand practice was appointed to rebrand BreadTalk amid its 25th anniversary celebrations and partnered with Singapore's Science Centre to develop and design a comprehensive corporate identity and brand expression for the new Science Centre. 

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