Moomoo taps former FGS Global SG MD as regional corporate affairs lead

Moomoo has appointed Yvette Lim (pictured) as its regional head of corporate affairs for Southeast Asia, strengthening its corporate affairs leadership as the investment platform continues to expand across the region.

Based in Singapore, Lim officially assumed the role in June and will oversee corporate affairs across Singapore, Malaysia and emerging markets in Southeast Asia. She reports to Erika Chiang, regional chief growth officer.

In the newly appointed role, Lim will lead communications, strategic partnerships and investor education. Her remit includes strengthening Moomoo’s reputation among customers, partners, media and the broader financial ecosystem, while supporting the company’s long-term growth ambitions in the region.

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Her appointment comes as Moomoo continues to scale its regional presence and build out its investing ecosystem, spanning digital services, physical touchpoints and investor education initiatives.

In conversation with MARKETING-INTERACTIVE, Lim said one of her key priorities will be reinforcing Moomoo’s position as a trusted investing platform. While marketing and brand efforts continue to drive growth, acquisition and activity, corporate affairs will focus on creating the conditions for sustainable growth, she added.

Among her immediate priorities is MooFest, Moomoo’s flagship investor event taking place on 18 July at Marina Bay Sands. She will also focus on expanding media relations, building the corporate affairs function and aligning commercial and strategic priorities with key stakeholders.

Lim joins Moomoo from FGS Global Singapore, where she served as managing director and advised clients across sectors including financial services, healthcare, technology, private equity and energy on corporate affairs, reputation management and strategic communications.

Before that, she spent five years at Saxo Bank in Copenhagen as head of strategic communications and PR APAC, where she led global communications initiatives and helped build the firm’s communications capabilities across Asia Pacific. Her career also includes agency leadership roles at Burson-Marsteller, FleishmanHillard and Teneo.

Reflecting on her move, Lim said she was drawn to Moomoo’s growth trajectory and its ambition to build a more holistic investing ecosystem.

"Throughout my career, I have been drawn to organisations navigating periods of transformation. I enjoy helping businesses clarify who they are, what they stand for and how they build trust with the stakeholders that matter most," she said.

She added that she hopes to bring an entrepreneurial and curious mindset, broad cultural awareness and international perspectives to Moomoo as it builds a corporate affairs function to support long-term growth across Southeast Asia.

Jeyson Ng, CEO of Moomoo Singapore, said Lim joins the company at an exciting stage of its growth journey in Southeast Asia.

"She brings a unique combination of financial services experience, strategic communications expertise and a deep understanding of how organisations build trust and reputation over time across a dynamic and complex stakeholder landscape." 

He added that her experience will help Moomoo deepen engagement with customers, partners and the broader financial ecosystem as it strengthens its presence across Singapore, Malaysia and new markets in the region.

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