Monkey see, monkey do: Kipling unleashes playfulness in global campaign

This autumn, Kipling launches its FW25 collection alongside a fun new global campaign, “Follow your monkey”. 

"Follow your monkey" is a celebration of the brand’s playful spirit and its most iconic mascot. More than a keychain, the monkey embodies Kipling’s carefree attitude, encouraging consumers to embrace spontaneity, follow their impulses, and turn everyday moments into something unexpected.

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Central to the campaign is a playful film that opens with a taxi driver waiting for a passenger. A young traveller hops in, rolling her Kipling luggage adorned with the iconic monkey keychain. The driver can’t help but make a funny face at the mischievous mascot.

As the taxi weaves through the city, others on the road react in kind, their expressions mirroring the monkey’s playful charm. The fun spreads, capturing the carefree, spontaneous energy at the heart of Kipling’s philosophy.

The story culminates at a café, where the traveller meets her friends - each sporting their own Kipling monkey keychain. But just as the scene settles, the taxi driver drives off with a wink, revealing she has cheekily “borrowed” the keychain, leaving viewers with a final note of mischief.

The FW25 collection stays true to Kipling’s heritage while injecting a fresh, adventurous edge. Crafted from the brand’s signature lightweight crinkled nylon, each piece balances practicality and versatile style for life on-the-go, always finished with the beloved monkey keychain.

This season’s standout is the 'Wild leopard' print, appearing across bags, backpacks, luggage, and accessories. Designed for movement and adventure, the collection combines coordinated sets with bold, expressive prints.

"Follow your monkey" comes after Kipling marked its comeback into the global travel retail market last year with the campaign "Guess who's back". The campaign kicked off the brand's first-ever monkey campaign focusing on its brand icon.

The campaign saw its iconic monkey taking over iconic spots such as the Eiffel Tower and more in a digital fake out of home campaign. 

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