Meet the finalists for Marketing Excellence Thailand 2026

The Marketing Excellence Awards Thailand 2026 finalists have been revealed, bringing together the brands and agencies behind some of Thailand’s most innovative, effective and strategically ambitious marketing work.

Now in its fifth year, the awards programme continues to recognise marketing that goes beyond big ideas — celebrating campaigns that demonstrate sharp strategy, purposeful execution and tangible impact in an increasingly competitive landscape.

This year’s edition also introduces two new categories: ‘Excellence in Strategic Use of Budget’ and ‘Excellence in Emotion-Led Performance Marketing’, recognising two increasingly important facets of modern marketing: making every investment work harder, and using performance-driven approaches to build deeper emotional connections with audiences.

Across 44 categories, finalists will compete for gold, silver and bronze honours, while the coveted ‘Marketer of the Year’ title will go to the overall top-performing organisation.

The finalists were selected following a rigorous judging process led by 15 senior client-side marketers, who brought their industry expertise and practitioner perspectives to the evaluation of each submission.

Rath Takulthai, CMO at Food Passion, was struck by the way this year’s work married strategic thinking with authentic, engaging communication.

“It’s truly impressive to see fresh ideas that seamlessly blend sharp strategy with the genuine charm of communication,” said Takulthai. “Congratulations to all the finalists for the dedication that shines so clearly through your work.”

Sheena Flannery, director of communications at Michelin Asia Pacific, found the judging experience equally memorable, with the entries demonstrating the emotional power of strong storytelling.

“I have laughed, cried, cheered and smiled while viewing all these amazing entries. I deeply appreciate your creativity, ingenuity, vision and passion," said Flannery.

Meanwhile, Phatthawut Wutthipraphanphong, director of marketing communications at Capella Bangkok, highlighted the strength of submissions from both Thai and international brands. He noted that the strongest work went beyond creativity to demonstrate a clear line between strategic intent, execution and business results.

“The strongest entries demonstrated not only creativity and innovation, but also a clear connection between strategy, execution and measurable business impact,” he said. “Congratulations to all entrants and finalists for raising the bar of marketing excellence in Thailand.”

For Phunnapa “Framee” Limtansakul, eCommerce director, Asia at Opella Consumer Healthcare, this year’s entries showed how marketers are balancing bold creative thinking with greater strategic and commercial rigour.

“The most compelling work moved beyond visibility to solve real consumer and business challenges. I warmly congratulate all entrants and finalists for continuing to raise the standard of marketing excellence," said Limtansakul.

See who made the shortlist here.

The winners of the fifth annual Marketing Excellence Awards Thailand will be revealed at a live gala dinner and celebration on 18 September, held at the Siam Kempinski Hotel.

For more information on awards packages, please contact our project managers:

Abigael Ayerdi
Regional Project Manager
Tel: +65 6692 9031 Ext 814
Mobile: +63 9614187758
abigaela@marketing-interactive.com

Cariza Ratin
Senior Regional Project Manager
Tel: +65 6692 9031 Ext 815
Mobile: +63 9773992585
carizar@marketing-interactive.com

Advertising & Sponsorship Opportunities
Email: partnerships@marketing-interactive.com