Media Prima Q2 revenue bolstered by home shopping and publishing

Malaysian integrated media group Media Prima reported a 2% revenue growth to RM228 million in the second quarter ended 31 December 2024, compared to RM223.8 million a year ago. It attributed the increase to higher non-advertising revenue from its home shopping and publishing segments.

The increased revenue in home shopping by 11% to RM22.5 million is driven by improved sales in television and eCommerce channels. Meanwhile a rise revenue for the digital media segment by 7% has been attributed to a higher utilisation of digital inventories for media campaigns. 

Net profit for the current quarter was down 63% to RM4.5 million, against RM12 million in the comparative quarter due to higher investments in direct cost and overheads. 

Don't miss: NTV7 and Radio Media Prima CEO steps down after 19 years

In the first half of FY2025, the company recorded a 78% drop in net profit to RM5.4 million, while its revenue dropped 3% to RM422.9 million. Additionally, Media Prima’s digital media segment revenue grew 4% compared to the first half of last year, according to a statement seen by A+M. The group's publishing segment rose 2% in revenue on better earnings from newspaper circulation, printing and distribution.  

Notably, its home shopping segment recorded a 4% growth from RM41 million in 1HFY25 compared to the same period last year. According to a bourse filing seen by A+M, Media Prima's digital media segment revenue for the period grew approximately 4% to RM53.6 million from RM51.3 million the year before.

However, the group's broadcasting, OOH, and OMNiA segments recorded drops in revenue for the period. Its broadcasting segment revenue fell 8% to RM183.4 million from RM200.1 million the same period a year ago. For the OOH segment, Media Prima reported a 6% reduction in revenue to RM61.9 million compared to RM65.8 million before. 

This is on the backdrop of a 67% drop in net profit to RM3.53 million due to higher investments for the second quarter, compared to a RM10.7 million net profit a year ago. Media Prima did not declare any dividends for the second quarter of 2025.

Syed Hussian Aljunid, group chairman, Media Prima said advertising revenue is expected to remain under pressure, due to continuous digital disruption and a challenging economic environment.  
 
“Notwithstanding these challenges, we remain committed to sustaining our performance across all businesses. We will focus on optimising operational efficiencies to fully capitalise on the centralisation of our operations in Bangsar,” said Syed.  

Meanwhile, Rafiq Razali, group managing director, Media Prima said “The performance of our digital and home shopping businesses validates our strategic focus on these high-growth areas.” 

“The group has already invested in new technologies in conjunction with the move and are confident that our strategic executions will enable us to successfully navigate the changing media landscape," added Rafiq. 

Just this month, Media Prima completed its final phase of staff relocation to Balai Berita Bangsar and have commenced full broadcasting from the new location since October last year, according to a report by NST.

Previously, TV3, 8TV, TV9 and Didik TV had been based out of Sri Pentas in Bandar Utama for over three decades. It now operates under one roof alongside Media Prima’s print publications in Bangsar.  

Related articles: 
REV Media Group and Remix reshape affiliate marketing in MY with new solution 
TV3 apologises for cross-dressers at music event 
Google ad revenue up AI investments soar