MC&V adds Canva and Canteen as it builds AI production roster

Production company MC&V has added Canva and Canteen to its client roster as it builds out its AI-native production model.

The company said it is working directly with both brands, but declined to share details of the Canva collaboration.

Both relationships stem from previous collaborations through MC&V founders Marie-Céline Merret Wirström and Vinne Schifferstein Vidal during their time at Monks, and have continued independently through the new business.

Founded earlier this year, MC&V says its team has more than two years’ experience delivering AI campaigns for brands including Adidas, Uniqlo, KFC and Afterpay.

“We’re excited to be partnering with the teams at Canva and Canteen again, two organisations we’ve really enjoyed working with and have enormous respect for creatively and culturally,” said MC&V co-founder Vinne Schifferstein Vidal.

SEE MORE: AI in advertising enters its next phase

“Right now, almost everyone has access to the same AI tools, but what’s becoming more valuable is knowing how to turn those tools into work that holds up creatively and commercially. The tools have progressed incredibly quickly, but direction, craft and experience with brand production still matter enormously.”

MC&V has also added AI directors Jodie Heenan, Josef “Seppi” Scholler and Jagger Waters to its creative talent roster. The artists are represented through a production company-style model and will be brought onto projects depending on the creative and production requirements of each brief.

Heenan is an Australian-based AI artist with a background in design, motion and VFX. She is creative director of her own company and has worked with brands including Cadbury and Twinings. She won Best Comedy and Audience Choice at the AI International Film Festival in Hollywood.

Scholler works across cinematic visual style, hybrid production and AI-driven world-building, and recently won at the Los Angeles AI Motion Pictures Awards.

Waters is a multidisciplinary AI creator, writer and producer with experience across film, audio, live events and digital storytelling. Her work has been recognised by SXSW, the Sundance Institute, Adobe, Cannes, the Producers Guild of America, Forbes and the Television Academy.

MC&V said it is continuing to build its offer across hybrid production, AI-assisted creative development and fully AI-native campaign execution, working with agencies and brands to design production pipelines around AI-led and hybrid creative work.