McDonald’s SG takes over mornings with music-fuelled McGriddles fest

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Singapore’s favourite breakfast comeback got the full festival treatment this past weekend as McDonald’s hosted its first-ever Griddlecore A.M. Fest, an exclusive celebration dedicated to fans of the McGriddles.

Held on Saturday, 20 September at Cineleisure, the invite-only morning fest brought together a full house of McGriddles devotees for a lineup where beats met breakfast. Guests were treated to live sets from local acts Estelle Fly, DJ Taz Angullia, and DJ Nicolette Yip, who kept the energy high with a mix of dance, pop, and club-ready beats from morning to midday.

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Beyond the music, fans dived into a range of quirky, McGriddles-themed activities. Highlights included crafting personalised charms, snapping up collectible holographic “emotional baggage” tags, and capturing plenty of memories at the fest’s interactive photobooths.

Access to the festival was as exclusive as the event itself. Fans secured entry either by purchasing the limited-edition Griddlecore Bundle — which sold out within hours when it dropped in August — or by climbing the McGriddles Leaderboard via the McDonald’s app, where the top 150 buyers clinched their golden ticket.

The event marked the official return of the McGriddles in Singapore, reminding fans why the sweet-and-savoury breakfast sandwich has earned cult status over the years.

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The Singapore activation comes just weeks after McDonald’s Malaysia wrapped up its own food-meets-music campaign, "Duo Terhangat" ('The hottest duo'), with a high-energy concert at its Putrajaya Persint 2 drive-thru on 25 July.

Headlined by local hip-hop stars TUJU and MK K-Clique, the event celebrated the brand’s fan-favourite Spicy Chicken McDeluxe and its limited-time Spicy Lemon Chicken McDeluxe variant.

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